Quick Answer
Submagic
- Features: AI-generated captions, B-rolls, transition editor, sound effects.
- Pros: Saves editing time, ideal for short-form videos.
- Cons: Dependent on audio clarity, web-based only.
Adobe Premiere Pro
- Features: Advanced editing tools, color grading, 4K/8K support.
- Pros: Professional-grade, mobile compatibility.
- Cons: Steep learning curve, large export sizes.
VEED.io
- Features: Auto-subtitles, video trimming, social media optimization.
- Pros: Fast editing, cloud-based.
- Cons: Limited advanced features, occasional bugs.
Wondershare Filmora
- Features: Motion tracking, keyframing, effects library.
- Pros: Suitable for all levels, regular updates.
- Cons: May lag with multiple videos, resource-intensive.
Camtasia
- Features: Screen recording, interactive quizzes, templates.
- Pros: Ideal for tutorials, easy to learn.
- Cons: Expensive, less user-friendly UI.
Powtoon
- Features: Animated templates, voiceover options.
- Pros: Great for animations, professional look.
- Cons: Limited free version, can be slow.
iMovie
- Features: Drag-and-drop interface, 4K editing, green-screen effects.
- Pros: Free for Apple users, beginner-friendly.
- Cons: Limited to Apple devices, lacks advanced features.
Kapwing, at some point, has been the favorite tool for many people, especially beginners who want to quickly create fun videos by adding captions and simple transitions. If you are reading this, my guess is that it was once your go-to video editing tool.
But, alas, the time has come to jump ship and we can understand why. While Kapwing is a great video editing tool, it may lack the specific features you need to get a job done. This is just one of the many possible reasons.
So, if you are ready to make the switch or you simply do not want to use Kapwing but are not sure which video editing software is the best alternative, we’ve got you covered.
I have taken it upon myself to help you find the best Kapwing alternatives so that you can focus on creating awesome video content.
Let’s dive in.
Features to Look Out for When Choosing a Kapwing Alternatives
Before we get into these editing tools, let’s consider some key features to look for when choosing an alternative.
1. User-friendly Interface: The tool should be easy to use, especially if you're not a professional video editor. A clean, intuitive interface helps streamline the editing process.
2. Video and Audio Editing Capabilities: Look for basic video editing features like trimming, cutting, merging clips, and adding transitions. Also, make sure it has audio editing tools for adjusting sound, adding music, and synchronizing audio.
3. Subtitles and Caption Generation: If you're looking for a Kapwing alternative, you might want a tool that allows you to easily add and edit subtitles and captions.
4. Template Variety: Templates can help you quickly create content without starting from scratch. Check if the alternative offers pre-built templates, stock images, and other media assets.
5. Export and Sharing Options: Ensure that the tool allows you to export in various formats (e.g., MP4, GIF) and provides quick sharing options for social media platforms like YouTube, Instagram, and TikTok.
6. Pricing Plans: Many tools offer free versions with limited features. Compare the pricing and the value of the premium plans to see if they provide features worth paying for.
Top Kapwing Alternative
1. Submagic
Submagic is a powerful video editing tool that is specially designed to automatically generate subtitles and captions for videos using AI. It simplifies the process of adding captions, making it the best Kapwing alternative for content creators and businesses looking to make their videos that are easy to understand.
Features
- AI Captions: Submagic uses AI to automatically generate animated captions for your videos. It lets you generate captions in the styles of top YouTubers like Ali Abdal, Mr. Beast, Alex Hormozi, and many more. This makes it one of the best subtitle generators on the market.
- Editing tools to fine-tune the accuracy of subtitles: If the automatic subtitles aren't perfect, you can easily adjust and edit them to make sure they are correct and match the spoken words.
- B-rolls: improve the quality of your videos by adding Submagic’s AI-generated B-rolls to your content. You can also create these B-rolls by yourself and upload them into the app.
- AI-powered Transition Editor: You can merge several clips to become one with the transition editor. This feature makes your video look more coordinated.
- Multiple Sound Effects: Submagic provides several sound effects, allowing you to create engaging video content for your audience.
Pros
- Uses AI to create accurate captions and subtitles for video
- Submagic cuts down video editing time into a 2-3 minute task
- It is perfect for creating short-form videos
- Automatically generates hashtags for YouTube videos
- Offers free Instagram Reels downloader
- SubMagic provides 24/7 customer support
Cons
- Accuracy in auto-subtitling may depend on how clear the audio is
- Strictly a web app
Pricing
- 3 free videos
- Starter plan: costs $20 per month
- Growth plan: costs $50 per month
- Business plan: costs $150 per month
Review and Rating
G2 – 5/5 (70 reviews) | TrustPilot – 4.7/5 (291 reviews)
G2 review: “Submagic makes every difficult step easy. it is an easy-to-use web app. Hours of tasks can be done in just 2-3 clicks in minutes. It has built-in styles like Ali Abdaal, Alex Hormozi, Devin Jatho, and more. I recommend every editor to use it once. I have encountered an issue and believe me its support team is amazing.”
Trustpilot review: “Sub Magic is probably one of the best subscriptions I’ve ever paid for very low pricing and you get some of the best videos ever plus everything is customizable so it’s great for advanced editors too.”
2. Adobe Premiere Pro
Adobe Premiere Pro is one of the most popular professional-grade video editing software used by filmmakers, YouTubers, and marketers alike. It offers powerful tools for editing, color grading, and audio mixing, making it suitable for complex video projects.
Key Features
- Advanced video editing tools (multi-track editing, trimming, etc.)
- Color grading tools with Lumetri Color panel
- Supports 4K, 8K, and VR editing
- Seamless integration with other Adobe products like After Effects and Photoshop
- Advanced audio mixing features
Pros
- Provides professional tools for high-end video editing
- The software is easy to use
- It can be used on mobile devices
Cons
- It has a steep learning curve
- Editing takes longer to complete
- Exports video in large sizes which may require compressing with a third-party app
Pricing
- Free trial
- Paid plan: starts at $22.99 per month
Review and Rating
G2 – 4.5/5 (1,584 reviews) | Capterra – 4.7/5 (498 reviews)
G2 review: “I love Adobe Premiere Pro for its powerful editing tools, seamless integration with other Adobe apps, and support for various file formats. Its intuitive timeline and real-time previews make editing efficient, and the frequent updates keep it industry-leading.”
Capterra review: “When I first started using Premiere Pro, it was very confusing, it took some time to learn all the features, shortcuts and methods, but over time everything became clear and just when you open your library you just know what to do, where to get it from and how to do it, you start using new things and trying new methods, then you become somewhat of an expert and won’t take time for you to edit videos.”
3. VEED.io
VEED.io is another top Kapwing alternative, with impressive transcription services. It is an online video editing software that offers tools like auto-subtitle generation, video trimming, sound recorder, and effects, making it perfect for quick edits for platforms like TikTok, YouTube, and Instagram.
Key Features
- Auto-subtitle generation
- Supports video trimming, resizing, and adding filters
- Designed for social media optimization
- Cloud-based video editor
Pros
- Ideal for social media video content
- Simple and fast editing tools
- Does not require downloading the software
Cons
- Limited advanced editing features
- Develop bugs sometimes that can affect user experience
- It takes a lot of time to edit and save videos longer than 10 minutes
Pricing
- A free plan is available
- Lite plan: costs $24 per month.
- Pro plan: costs $55 per month
Reviews and Rating
Trustpilot – 4.3/5 – (2,130 reviews) | Capterra – 3.4/5 (51 reviews)
Trustpilot review: “Easy to use, has a lot of options and even makes some amazing videos. I recommend it with confidence and you will have some amazing results.”
Capterra review: “Overall experience is just amazing with VEED. Editing videos online makes my day-to-day life easy. I don't need to download big software for editing videos anymore.”
4. Wondershare Filmora
Filmora is a powerful video editor with advanced features like motion tracking and keyframing. It’s easy enough for beginners but also includes professional-grade tools for advanced users.
Key Features
- Advanced tools like keyframing and audio ducking
- Wide variety of effects and transitions
- Supports 4K editing
- User-friendly interface
Pros
- Perfect for both beginners and experienced editors
- Regular updates with new features
- Large library of effects and transitions
Cons
- The new version lags when there are multiple videos in it
- It takes time to save projects
- Requires a high-performance computer for smooth editing
Pricing
- Free version with watermarks
- Basic plans: costs start at $49.99 per year
- Advanced: costs $59.99 per year
- Perpetual: costs $79.99
Reviews and Ratings
G2 – 4.4/5 (310 reviews) | Capterra – 4.5/5 (688 reviews)
G2 review: It has an easy learning curve, and it's packed with features. I use it a lot and have created videos for people in all sorts of industries.
Capterra review: “Overall, I am using this software for the last 2 years and I am very happy. I have also recommended this software to many of my friends and I highly recommend it to others too.”
5. Camtasia
Camtasia is an all-in-one screen recording and video editing software, widely used for creating tutorials, how-to videos, and presentations. It offers a balance between basic and advanced editing tools, making it a popular choice for educators and businesses.
Key Features
- Screen recording and webcam capture
- Built-in video editing tools with transitions, effects, and animations
- Easy-to-use drag-and-drop interface
- Quizzes and interactivity options for educational content
- Library of pre-built templates and themes
Pros
- Ideal for tutorial creators and educators
- Screen recording and video editing combined in one tool
- Easy to learn, especially for beginners
Cons
- Limited text templates
- It is pretty expensive compared to other alternative
- The UI is not so user-friendly
Pricing
- Essentials: costs $279.88 per year
- Create: costs $249.00 per year
- Pro: costs $499 per month
Reviews and Ratings
G2 – 4.6/5 (1,396 reviews) | Capterra – 4.5/5 (428 reviews)
G2 review: “This program is so easy to use which is super great! Installation was easy and the program as a whole makes our videos look so professional. I also appreciate that customer support is so helpful when you can't figure something out or need assistance.”
Capterra review: “Easy to get in and do screen captures and video editing. A growing library of cool animations, templates, and effects that they continually add to. Quick tools that are easy to learn to do a lot of effects that are dangerously close to pro platforms like Adobe and Final Cut, only without the massive rendering time, etc.”
6. Powtoon
Powtoon is an animation tool that is perfect for creating explainer videos, presentations, and educational content. It focuses more on animated video creation, which makes a great alternative if you are looking to create simple, animated visuals.
Key Features
- Pre-designed animated templates segmented into several categories
- Supports video, presentations, and social media content
- Voiceover and text-to-speech options
- Integration with websites and third-party apps
Pros
- Great for creating animated videos
- Easy-to-use templates for quick projects
- Professional-looking animations
Cons
- Limited customization in the free version
- Not ideal for regular video editing (more for animations)
- It is a bit pricey
- It can be slow sometimes
Pricing
- Free plan
- Lite: costs $50 per month
- Professional: $190 per month
- Business: costs $125 per month
Note: you can get up to 40% off on the Lite and Pro plans when you pay annually.
Reviews and Ratings
Capterra – 4.5/5 (393 reviews) | G2 – (230 reviews)
Capterra review: “I don't like being on camera and this solves that by making entertaining informational educational videos. They're all stored on Powtoon so don't have to store them on my computer.”
G2 review: “A lot of the designing aspects are already done for you, and it's easy to edit and customize to your organization's needs.”
7. iMovie
Last, but not least is iMovie. This is a free video editing software owned by Apple and available on macOS and iOS devices. It’s a simple yet powerful tool for casual video editing, allowing users to create high-quality videos with basic tools and effects.
Key Features
- Simple drag-and-drop interface
- Built-in templates, transitions, and filters
- Supports 4K video editing
- Green-screen feature for creative video effects
- Easy sharing to YouTube, Facebook, and other platforms
Pros
- Completely free for Mac and iOS users
- It is user-friendly making it perfect for beginners
- High-quality video export in up to 8k resolution
Cons
- It lacks advanced features for creating professional videos
- It takes up a large storage space
- Limited to only Apple devices
Pricing
- Free (for Mac and iOS users)
Reviews and Ratings
G2 – 4.3/5 (544 reviews) | Capterra – 4.5/5 (403 reviews)
G2 review: “It is straightforward and has the essential tools to create a well-done video. I like the effects and that I can easily use either on my computer, iPad or iPhone.”
Capterra review: “iMovie is by far the easiest video editing tool I've used. While I wouldn't try editing a feature film with it, it works great for quick edits of social media content.”
Exploring Video Creation and Marketing Platforms
Video content has come to stay and over the past years, we’ve seen a massive evolution in quality and form. This evolution can be attributed to the creation of different unique video marketing platforms like YouTube, TikTok, and Instagram.
These platforms play a crucial role in determining the type of content you create and the video editing tool of your choice. Let’s take a quick look at these platforms and how they integrate with video editing tools to impact our video marketing strategies.
YouTube
YouTube is the largest video-sharing platform in the world. It’s perfect for long-form content like tutorials, reviews, vlogs, and educational videos. With billions of users, it’s a go-to place for content creators and businesses to build a following.
Integration with Editing Software
YouTube integrates well with many video editing software like Adobe Premiere Pro and Final Cut Pro. After editing your video, you can easily upload it directly to YouTube. There are also tools like TubeBuddy and VidIQ that help with SEO and video marketing strategies, making it easier to reach a wider audience.
TikTok
TikTok is all about short, creative, and entertaining videos often filled with music, filters, and effects. It’s especially popular among younger people and is known for its viral challenges.
Integration with Video Marketing Tools
TikTok can work with editing tools like InShot and CapCut, which are great for editing videos before uploading. Additionally, marketers can use tools like TikTok Ads Manager to run targeted ad campaigns, making it easy to reach specific audiences based on their behavior and interests.
Instagram
Instagram is a visual platform that allows users to share photos and videos. It offers several ways to create and share content, from short videos in Reels to longer videos on IGTV. It’s great for building a brand and connecting with a broad audience.
Integration with Video Marketing Tools
Instagram works well with editing software like Canva and Adobe Spark for creating visually appealing content. You can also use tools like Hootsuite to schedule posts and analyze performance, making it easier for marketers to plan their campaigns and track engagement.
Conclusion
Finding the right video editing tool can make a big difference in how you create and share your content. While Kapwing is a great option, many alternatives offer unique features and benefits. Key features to keep in mind when searching for an alternative to Kapwing include ease-of-use, AI captioning, transition and animation effects, and pricing.
Interesting, Submagic checks off all the boxes. Plus, it’s very pocket friendly. Why not take it for a spin?
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