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Submagic is the best AI tool to create captivating short-form videos in seconds for teams and businesses.
Reach 10x more audiences with viral shorts in just 3 clicks
Submagic helps media companies like iHeartMedia, Sportskeeda, and Brut create and publish viral short-form videos at scale, without hiring more editors.
Trusted by top media companies
Scale your video production without increasing headcount
Publish more videos, reach bigger audiences, and save hours all without adding new hires.
10+
Hours saved weekly
Spend less time editing, more time breaking stories and growing your audience.
3x
More content published
Turn long interviews, news coverage, or shows into multiple high-performing shorts.
$1000+
Monthly savings
Reduce outsourcing and costly manual edits: AI does the heavy lifting.
Why choose Submagic for your media?
For speed, scale, and simplicity — built for modern media teams.
Scale your content
Publish 3x more videos without hiring extra editors. Automate clipping, captions, and formatting so your team can focus on the news.
Easy to use
From upload to viral shorts in 3 clicks. No editing skills needed, journalists and producers can publish instantly.
Keep your brand consistent
Logos, fonts, and colors automatically applied with Brand Kits. Every clip stays on-brand across TikTok, Reels, Shorts, and more.
Getting started
Submagic is the simplest and fastest way to create viral clips.
1. Upload your video
Upload your long-form video to Submagic or simply paste a YouTube video link.
2. Edit and customize
Add auto-zooms, get stock footage generations on your video with one click, and many more!
3. Export your video
That’s all! Export and post your video on social media. Start seeing results and more engagement.
Everything you need to scale your media production
Turn any video into viral shorts in seconds with AI, so your team saves time and publishes more.
Try Submagic For FreeCreate viral shorts in seconds with AI
Go from unedited footage to a scroll-stopping short in seconds. Add AI-powered captions, b-rolls, sounds effects and more automatically: no editing skills required.
Turn long videos into shorts
Cut interviews, news coverage, or full broadcasts into multiple engaging clips. Submagic’s Magic Clips feature finds the best highlights for social media in just 3 clicks.
Collaborate with your team
Work together seamlessly with shared folders, presets, and brand kits. Journalists, editors, and social managers can stay aligned and publish faster.
Automate your workflow
Connect Submagic to your tools with our API and integrations. From auto-publishing to bulk editing, scale video production without extra manual work.
Frequently asked questions
How does Submagic work?
Upload your video, and our AI automatically detects the best highlights, adds captions, and makes your content social-ready in seconds.
What types of videos can I upload?
From interviews, news coverage, and TV shows to podcasts or webinars — Submagic works with any long or short video format.
Is Submagic available for teams?
Yes. Media teams can collaborate with shared folders, brand kits, and presets to stay aligned.
Which plan is best for my newsroom?
Our Pro and Business plans are built for publishers and media companies. We also offer custom enterprise plans with advanced security, dedicated support, and tailored onboarding for large media organizations.
Which languages are supported?
Submagic supports 50+ languages for transcription — and can also translate captions into any language, so your content reaches global audiences.
Can I add branded captions?
Yes: customize fonts, colors, logos, and templates with Brand Kits so every clip stays consistent.
Does Submagic integrate with other tools?
Yes. With our API and integrations, you can automate workflows and connect Submagic to your existing tools.