Submagic is the ultimate Pictory alternative for short-form video editing

Submagic and Pictory are both efficient video editing apps. While both video editing tools offer a range of features, Submagic is the top choice for many content creators.

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Seamless Video Editing

AI-Powered Highlights

Captivating Captions

Loved by 1+ million creators
around the world

Evan Carmichael

Sebastian Jefferies

Grant Cardone

Ali Abdaal

Chris Williamson

Biyon Kattilathu

Vick Tipness

Evan Carmichael

Sebastian Jefferies

Grant Cardone

Ali Abdaal

Chris Williamson

Biyon Kattilathu

Vick Tipness

How Submagic compares with Pictory

Below is a comparison table between Submagic and Pictory, followed by a list of competitor-unique features.

Feature Wise Comparison

Pictory

Submagic

AI Auto Captions
Yes
Yes
Accurate Subtitles
Yes
Yes
AI Remove Silences
Yes
Yes
AI Filler Words
Yes
Yes
AI Clean Audio
No
Yes
Text-based Editing (remove filler words via transcript)
Yes
Yes
Trim Videos with AI
Yes
Yes
B-Roll AI Generation
Yes
Yes
Auto-Zoom
No
Yes
AI Transition Editor
No
Yes
Automated Sound Effects
No
Yes
Automated Background Music
Yes
Yes
Animated Subtitles
No
Yes
Professional Look
No
Yes
Built-in Subtitles Generator
Yes
Yes
AI Hook Title
No
Yes
AI Description
Yes
Yes
Script Generator
Yes
Yes
Video Idea Generator
No
Yes
Podcast Clip Generation
Yes
Yes
Hashtag Generator
No
Yes
Quick Video Creation
Yes
Yes
Seamless Editing Experience
Yes
Yes
User-Friendly Interface
Yes
Yes
Automated Clipping
Yes
Yes
Collaboration Tools
Yes
Yes
Custom Templates
No
Yes
Brand Customization
Yes
Yes
Add Images & GIFs
Yes (partial)
Yes
Animated Emojis / GIF Integration
No
Yes
Custom Fonts
Yes
Yes
Adjust Aspect Ratio
Yes
Yes
Auto Reframe
No
Yes
Portrait Conversion
Yes
Yes
Supported Caption Languages
N/A
50
4K Import & Export
Yes
Yes
60 FPS Export
No
Yes
Stock Media Library
Yes
Yes
Download Subtitles (SRT/other)
No
Yes
Video Downloaders (YouTube, TikTok, etc.)
No
Yes
Priority Support
Yes
Yes
Advanced Analytics
Yes
Yes
Username Generator
No
Yes
Create videos from blog posts
Yes
No
AI voice for narration
Yes
No
Publish videos directly to social media
Yes
No
Summarize text
Yes
No
Multiple-language voiceover generation
Yes (Partial)
No
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Top 10 Pictory AI Alternatives in 2025

  1. VEED.io
  2. Descript
  3. Invideo AI
  4. Steve.ai
  5. Lumen5
  6. Fliki
  7. Synthesia
  8. RunwayML
  9. DeepReel
  10. Submagic

Overview of Pictory

Pictory is AI-powered video editing software that allows users to create AI video content from text, URLs, slides, images, or blog posts. The software also offers various AI voiceover accents to help users create natural-sounding videos.

👍 Pros

  • Easy-to-use interface- Pictory’s user-friendly interface simplifies the video editing process. 
  • Wide range of voices and visuals- Pictory offers a wide range of voices and visuals to help creators generate truly unique video content. 
  • Range of advanced editing features- For users who want to use one tool to create or edit a video, Pictory offers a wide range of advanced editing options.

👎 Cons

  • Limited templates- Some SoftwareAdvice reviewers reported that the limited templates hinder their creative work.
  • Auto-voice generator mispronounces words- SoftwareAdvice reviewers also mentioned that the voice generator sometimes mispronounces words. This can be frustrating for many users.

💸 Pricing

Plan Cost
Basic $15/month
Pro $30/month
Enterprise Custom Pricing

 1. Alternative - Veed.io

VEED is an all-in-one video editing platform that allows users to create videos from text, create AI avatars, and add AI voice-over translations. It also offers video clipping for long-form videos.

👍 Pros

  • Intuitive interface - VEED’s intuitive user interface eliminates a learning curve for many users.
  • Various voiceover options - VEED’s voiceover options allow users to create a unique video that stands out from the crowd.

👎 Cons

  • The platform sometimes lags - G2 reviewers report the platform tends to lag and freeze.
  • It doesn’t entirely eliminate background noise. If you want to erase background noise completely, you might be frustrated with VEED’s AI background remover, as it does not entirely eliminate distractions.

💸 Pricing

Plan Cost
Starter Free
Lite $9.90/month
Pro $19.90/month
Premium $49.90/month

2. Alternative - Descript

Descript is an AI video editing tool that makes video editing as easy as dragging and dropping. Its software uses AI to generate captions, subtitles, and transcriptions quickly. The tool also features a text-based editor, making editing more accessible.

👍 Pros

  • Efficient text-based editor - Users find the text-based editor easy to use. Users can edit captions and transcriptions like a Word document.
  • Easily remove filler words - With the text-based editor, users can quickly delete them from their videos.

👎 Cons

  • Requires a stable internet connection - Descript is a web-based editor, which means editing offline is impossible.
  • Video and audio are occasionally out of sync - TrustPilot reviewers found the out-of-sync audio and video to cause frustration.

💸 Pricing

Plan Cost
Free $0/month
Standard $15/month
Pro $24/month
Business Custom Pricing

3. Alternative - Invideo AI

With Invideo AI, creators can generate full-length videos featuring voiceovers and animation with a simple prompt. They can also create short clips, such as YouTube Shorts and TikToks, images, and meme videos using text prompts.

👍 Pros

  • User-friendly interface - Invideo clearly outlines its editing features, making it easy for users to find what they need quickly. 
  • Various video options - Invideo’s AI allows users to create multiple types of videos, including AI-generated videos or videos that feature an AI avatar. 
  • Template library - The template library is a helpful resource for users who want to quickly create and recreate similar videos.

👎 Cons

  • Restrictive templates - Although helpful, the templates are restrictive and lack customization.
  • Watermark on the free plan- Invideo automatically attaches its watermark to videos exported on the free plan, which can be frustrating for some users.

💸 Pricing

Package Price
4 videos $47
10 Videos $97
20 videos $197
50 videos $447

4. Alternative - Steve.ai

Steve.ai is a video editing tool that helps users create and generate AI video content. This tool allows users to create an animated or live video using text, blog posts, or voice notes.

👍 Pros

  • Various character options- Steve.ai offers over 1,000 animated characters, so you can create a video that is truly unique to your brand.
  • Easy-to-use platform- Because the Steve.ai interface is easy to use, it eliminates much of the frustration many users experience when learning a new tool.

👎 Cons

  • Limited editing features- Software Advice reviewers report the limited ability to add extra editing features. You’ll likely need a second video editing tool to fully edit your work.
  • Limited character customization- Although Steve.ai offers several character options, users cannot fully customize the character to fit their brands.

💸 Pricing

Plan Cost
Free $0/td>
Yearly Plan $20.84/month
Monthly Plan $25.95/month

5. Alternative - Lumen5

Lumen5 helps video editors create branded videos with a PowerPoint vibe. Users can upload a URL, blog post, PDF, or text script and generate a branded video in minutes. Lumen5 also uses AI to allow users to create fully customizable talking head videos.

👍 Pros

  • Easily turns blog posts into videos- Users can copy and paste text into the generator or upload a URL to create a quick video based on the content.
  • Beginner-friendly- Lumen5 offers various templates to make it easy to start creating video content.

👎 Cons

  • AI-generated images are generic- Some Software Advice reviewers report that the AI-generated photos do not always match the context of the video or are too generic.
  • Learning curve- Although Lumen5 offers beginner-friendly templates, some SoftwareAdvice reviewers report a steep learning curve, making the interface difficult to navigate.

💸 Pricing

Plan Cost
Hobbyist $12/month
Creator $24/month
Business $40/month
Enterprise Custom Pricing

6. Alternative - Fliki

Fliki is text-to-video software that allows users to enter their text and create an AI-generated video complete with AI voiceovers in minutes. Users can also generate a video from an idea prompt, blog post, or image.

👍 Pros

  • Various AI voices- Fliki offers over 2,000 realistic voices in over 80 languages.
  • Intuitive interface- Fliki’s intuitive interface reduces the learning curve, making it easy for even the most inexperienced video editors to create a video.

👎 Cons

  • Watermark on the free plan - If you use the free version of Fliki, your final product will have a watermark. Some Software Advice reviewers mention that the watermark is quite large.
  • Limited features on the free plan- Many Software Advice reviewers mention the free plan includes limited features. If you want to try all of Fliki’s features, you’ll need to upgrade your plan.

💸 Pricing

Plan Cost
Free $0
Lite $9/month
Pro $24/month
Enterprise Custom Pricing

7. Alternative - Synthesia

Synthesia is an AI video generator that can create a fully edited video from a text prompt in minutes. It can also create voice clones, AI avatars, and AI voiceovers in over 140 languages. Synthesia offers an AI video editor and allows for collaboration.

👍 Pros

  • Intuitive interface - Synthesia’s interface is easy to use, which can be a pro for many users. 
  • Accurate lip sync and alignment - Synthesia accurately syncs audio with the AI avatar’s mouth movements, which eliminates distractions for viewers.

👎 Cons

  • Inability to add logos - If you’re using Synthesia to create branded videos, you’ll need the enterprise plan to add your logo to your content or access a second video editing tool.

💸 Pricing

Plan Cost
Free $0
Pro $24/month
Business $48/month
Enterprise Custom Pricing

8. Alternative - RunwayML

Runway is a comprehensive suite of AI-powered editing tools that helps users create professionally polished videos without needing professional skills. With Runway, users can generate and edit various forms of media, including video and images.

👍 Pros

  • Various advanced features- Runway offers advanced video editing features, like masking, lip sync, and custom voices. 
  • Realistic motion- Runway’s AI characters move realistically, making it more believable and appealing.

👎 Cons

  • Difficult to find the correct wording for prompts- A Product Hunt review mentions it is challenging to find the proper formula for AI prompts, also noting that entering prompts to create a video uses credits.

💸 Pricing

Plan Cost
Premium pro $22.99/month
Creative Cloud $59.99/month

9. Alternative - DeepReel

DeepReel is an AI-powered video editing tool that allows users to generate AI avatar videos from text prompts, ideas, and blog posts. It automatically adds relevant B-roll footage and music to your video, and you can also add captions and transitions.

👍 Pros

  • Offers various languages- DeepReel’s AI avatars can speak over 30 languages.
  • Integrations- You can easily integrate DeepReel with Canva, Adobe Express, and Adobe Premiere Pro.

👎 Cons

  • Limited customization- DeepReel offers preset AI avatars and does not allow customization.

💸 Pricing

Plan Cost
Free $0
Plus $59/month
Business Custom Pricing

10. Alternative - Submagic

Submagic is an all-in-one AI-powered video editing tool. This tool automatically generates captions upon the initial upload of your video. Plus, with the text-based editor, you can quickly correct any mistakes in your text. Submagic offers advanced editing features, like B-roll footage, AI audio cleaning, transitions, and sound effects.

👍 Pros

  • Accurate auto-captioning- Submagic’s captions are over 98% correct, reducing the need for edits. 
  • Fully edit videos in minutes- Product Hunt users report that Submagic helps streamline the editing process and reduces the hours they spend editing their work.

👎 Cons

  • Requires a stable internet connection- Submagic is a web-based video editor. You’ll need a stable internet connection, either on mobile or your desktop, to use the software.

💸 Pricing

Plan Cost Features
Starter $12/month No watermark, 20 caption templates, 15 AI auto captions/month, 1080p export, stock footage.
Professional $29/month Everything in Starter, 40 AI auto captions/month, premium templates, custom brand kit.
Business $53/month Everything in Pro, unlimited auto captions, export 4K + 60FPS, custom rendering priority.
Add-On: Magic Clips: $12/month for unlimited AI-generated clips from long videos.

Comparison

⚡️  AI Clean Audio  (Winner Submagic)

Submagic automatically removes background noise and enhances audio quality with one click. This feature is perfect for creators who want to improve audio clarity without manual editing.

🎥  B-Roll AI Generation  (Winner Submagic)

Automatically integrates relevant B-roll footage into videos, adding depth, context, and visual appeal, making storytelling more compelling.

💬 AI Transition Editor  (Winner Submagic)

Submagic simplifies the process of adding professional transitions between clips. This tool makes creating seamless and engaging transitions easy.

🧠  AI Voice for Narration  (Winner Pictory)

Pictory generates natural-sounding voiceovers in multiple languages. This tool makes creating global content more manageable and accessible by adding narration to videos without hiring voice talent.

Conclusion

While Pictory and Submagic are similar editing software, they offer different editing features. If you’re looking for a comprehensive video editing suite backed by the power of AI, Submagic is the clear choice. 

With Submagic, you can professionally edit a video clip in just minutes. And with the time you save editing your video, you can get back to doing things that matter, like nurturing your community and building brand connections. 

Ready to try Submagic. Try it for free today.

Frequently Asked Questions

Is there a free version of Pictory?

No, Pictory does not offer a free plan. Their pricing starts at $25/month for the Starter plan, followed by Professional ($49/month), Teams ($119/month), and Enterprise (custom pricing).

How to use Pictory AI for free?

No, Pictory does not offer a free plan. Their pricing starts at $25/month for the Starter plan, followed by Professional ($49/month), Teams ($119/month), and Enterprise (custom pricing).

Which is better, Fliki or Pictory?

Pictory and Fliki serve different needs:

Pictory excels in:Advanced video editing features
Creating videos from blog posts
Team collaboration tools
Direct social media publishing

Fliki stands out for:
Larger voice library (2,000+ realistic voices in 80+ languages)
More affordable pricing ($28/month vs Pictory's $25/month)
Free plan availability (with watermark)
Beginner-friendly interface

Is InVideo better than Pictory?

InVideo and Pictory have different strengths:

InVideo advantages:
User-friendly interface
Extensive template library
Multiple video creation options
More affordable pricing ($28/month vs Pictory's $25/month)

Pictory advantages:
Advanced editing capabilities
Better team collaboration features
Direct social media publishing
API access for automation

Is there anything better than Pictory?

Yes, several alternatives offer competitive features:

Submagic: Superior AI audio cleaning, custom caption templates, animated subtitles
VEED.io: Intuitive interface, various voiceover options
Descript: Efficient text-based editing, filler word removal

What is the difference between Pictory and Submagic?

Submagic advantages:

AI audio cleaning
Auto-zoom functionality
AI transition editor
Automated sound effects
Animated subtitles
Custom caption templates
60 FPS export
Downloadable subtitles (SRT)

Pictory advantages:

AI voice narration
Blog-to-video conversion
Direct social media publishing
Multiple-language voiceover
In-app voice recording
API access
Interactive video features (quizzes, CTAs)

Pricing:

Submagic: Starts at $20/month (annually)
Pictory: Starts at $25/month

Submagic is much more than just a Pictory alternative.

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