Ready to post videos on LinkedIn but not sure if it's worth it? Check out this interview with Kris Hughes. (Spoiler: it's worth it!)
Are you looking to increase your engagement on LinkedIn? You should try LinkedIn videos. 😉
Did you know LinkedIn videos perform exceptionally well? It’s true. LinkedIn videos get five times more engagement compared to text posts.
While LinkedIn is a professional networking site, it’s still a social media platform, which is why video likely performs so well on the platform.
In this post, we’re talking all things LinkedIn video– from why you should create video content for the platform to how to post it. Plus, we’ve got tips from LinkedIn video creators.
Ready to dive in? Let’s go! 🚀
What's new on LinkedIn? (Big News in 2024!)
As of this post in April 2024, LinkedIn is beta-testing a new video feature. Think of it as TikTok meets LinkedIn.
Essentially, there will be a new tab feature on the platform for videos. This is especially great news for video content creators because it means there are even more ways to connect with your audience. Your videos will appear in the video tab without getting lost in the text posts.
According to TechCrunch, LinkedIn will feature vertical videos similar to those on other social media platforms, such as TikTok or Instagram.
There are a few reasons why LinkedIn is beta-testing a video tab. Maurice A. Davis, M.B.A. CBC, Head of Marketing at Marketing Growth Strategy, seems to think LinkedIn is making this move to keep users engaged on the platform. Davis says, “If LinkedIn can get users to spend a few more minutes on the platform and come back just one more time per month, it would increase the value of LinkedIn to advertisers 100-fold.”
Obviously, LinkedIn is a professional networking platform, with 48% of users logging into the platform at least once a month. Users spend an average of 7 minutes and 32 seconds on the platform during one session. However, the introduction of the LinkedIn video tab might attract users to return and stay on the platform longer.
So, if your audience is already using LinkedIn, why not create videos to engage them? 🤔
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Why You Should Make Videos on LinkedIn Today
Although LinkedIn is known as a networking tool for job seekers, it’s a great place to connect with like-minded people in your industry. And if you’re a brand manager, it’s also a great platform to include in your content marketing strategy.
In fact, 66% of Pierre Herubel’s survey respondents say they plan to invest in short-form vertical video content as part of their content marketing strategy. While you might not think LinkedIn is the prime platform to promote your content, jumping on this trend while it’s in its infancy is a good idea.
LinkedIn Poll from Pierre Herubel
Whether you’re a content marketer for a brand or creating videos for your personal LinkedIn page, here are five reasons you should make videos on LinkedIn.
1- Increase Engagement With Your Followers
You don’t need to be a LinkedIn Top Voice to generate engagement with your followers. Instead, creating video content for LinkedIn is a fantastic way to get your content and ideas in front of your audience.
Video content can quickly catch your audience’s attention, increasing engagement rates, likes, comments, and shares.
Pro Tip: Turn on LinkedIn Creator Mode for more tools to create content and engage with your audience. 😉
2- Personal Branding
Creating video content is an excellent way to showcase your personal brand. Videos help convey your unique personality, making you a memorable creator. Plus, with the right editing features (such as your brand colors and fonts), your audience will immediately recognize your videos from others on the platform.
Pro Tip: If you have a logo for your personal brand, add it to your videos. This can help make your content more recognizable.
3- Increase Your Reach
LinkedIn’s algorithm favors relevant content that resonates with the audience. So, if your LinkedIn video content is engaging and relevant, not only will you see an increase in engagement with your own followers, but you’ll also increase your reach.
Essentially, the more likes, shares, and comments you have on your video, the higher your reach.
Pro Tip: Focus less on amassing an audience and more on sharing valuable content. This will help with your reach and engagement.
4- Highlight Your Expertise and Experience
LinkedIn is a professional networking community. It’s the perfect platform for job seekers to connect with others in the industry and make life-changing connections. For brands and companies, it’s great for promoting their workplace culture and attracting new talent.
Whether you’re a job seeker or promoting your organization, high-quality videos can show off your skills and expertise.
Pro Tip: Spend some time brainstorming topics relevant to your industry. Then, create bite-sized videos to share with your audience.
(Side note: Since 97% of hiring managers use LinkedIn for recruiting, if you’re a video content creator looking for a job, posting videos to LinkedIn is a great way to impress hiring managers before you even get an interview!)
5- Grow Your Network
Ultimately, LinkedIn is about cultivating a professional network. Creating videos for LinkedIn is perfect for connecting with others in your industry. Your videos can spark a conversation, leading to new connections and opportunities.
Pro Tip: Authenticity sparks connections. Be authentic in your videos! 🔥
LinkedIn Video Specs
LinkedIn has two types of videos: native videos and LinkedIn video ads.
Native videos refer to content users create and post directly to the platform. In other words, this content is housed explicitly on LinkedIn and isn’t linked to YouTube, Instagram, or other video-sharing platforms. If you’re creating video content for LinkedIn, this is the kind of content you’ll create.
Native LinkedIn videos have specific video specs. Those are:
- File size: 75KB to 5GB
- Resolution: 256 x 44 to 4096 x 2304
- Video formats: .mp4 or .mov
LinkedIn video ads, on the other hand, are different than native videos. LinkedIn video ads are exactly what the name suggests: advertisements created to promote a product or company. These posts are presented to your audience through sponsored posts, and you have to pay to run your ad campaign on the platform.
The video specs of LinkedIn video ads are as follows:
- File size: 75KB to 200 GB
- Resolution: 360p. 480p. 720p, 1080p
- Video formats: AAC and MPEG4
For the purpose of this post, we’ll focus on native LinkedIn videos. Let’s go over some tips to help you better create LinkedIn video content.
15 Tips To Make The Perfect LinkedIn Video (Interview with Creators)
Recently, I sat down with Kris Hughes, owner of Zanate Ventures, to talk about creating video content for LinkedIn. Kris uses videos in his LinkedIn content marketing approach and has amassed over 10,000 followers on LinkedIn. So, it’s safe to say he knows a thing or two about making the perfect LinkedIn videos.
Chris Hughes - LinkedIn Top Voice1- Use Good Natural Lighting
Before you start recording your videos, check your lighting. Bad lighting can make it difficult for your audience to see you on the screen, resulting in losing their attention.
Kris understands the importance of good lighting. Kris says, “I think if you're shooting with like a camera or something like that in an office or something along those lines, you want to make sure you have lighting in front of you and some lighter lighting behind you. Maybe some side lighting.
I have a pretty good natural light in my backyard. So it kind of depends on the time of day of when I can shoot. And I tend to shoot at certain times where I know I'm going to have a little bit of shade or light behind me to make it pretty natural.”
The right lighting makes a difference in the quality of your video. 🔥
2- Shoot Your Videos in Batches
Finding the time to film videos for LinkedIn can be challenging. However, Kris has found a way to make it work for him: shooting videos in batches.
Kris says, “If I'm going to sit down and do it, I'll create a block. Usually, you know, 30 minutes or an hour, and just get as many done as I can in a short amount of time.”
With this method, Kris can record several pieces of content in one sitting without needing to break down and set up his filming area repeatedly.
3- Use Voice Memos for Content Ideas
So, how does Kris know what content to film when he batch-shoots his videos?
He pays attention to his audience’s content and notes his interactions with their posts. If he leaves an insightful comment, he makes a voice memo on his phone to remind him to create an in-depth video about that topic.
Kris says, “I leave myself a lot of voice memos, like on my phone. So my typical kind of habit, my pattern, is I'm going through and commenting on other people's content, and I leave a comment that was like, okay, that was a pretty good comment. I want to remember that for a post idea.
I'll just hit record on voice memos and remind myself of whatever the comment was so I have that to go back to. And I'll leave like a quick title on the – actually name the voice memo something. So, it can just be one or two words or a phrase.
So, as I'm scrolling back through, I can say, ‘Okay, that was something interesting. So, let me play that and hear myself talk about whatever it was that was an idea.’ And then I just work off of that and use that to build. I'd like to do that because I can collect a lot of ideas at once instead of trying to shoot them on the fly.”
LinkedIn videos can be up to 10 minutes in length. However, Kris finds that shorter videos, usually about 90 seconds long, perform well for him. Kris suggests keeping your videos short and to the point.
But don’t hide your main point at the end of your video. Kris suggests offering value to your audience first.
Kris says, “I like to give the value away and then build into the value through the rest of the video because ultimately you've got like that probably three- to seven-second attention span with people. We all know our behavior of scrolling. So, the faster you can catch somebody's attention by giving the value away, the more likely they are to watch more of the video.
And like any other content with LinkedIn, they reward dwell time. So, the longer somebody's on your content, the more it's going to get rewarded in the future and surface more often. So I say give the value away immediately.”
5- Don’t Edit Out Authentic Background Noise
Showcasing your authentic self is a great way to connect with your audience. For Kris, that means filming in his backyard or while walking to a coffee shop. Obviously, filming outdoors will capture some background noise, but if it’s not too distracting, background noise is okay. 😉
Kris says, “Try to keep background noise as limited as possible, although I think some authenticity comes from a little bit of background noise. That's why I like to shoot in my backyard.
You might hear the birds or, you know, just background noise in the neighborhood or something. It adds a little bit more authenticity to it, so it doesn't seem so polished.”
6- Use Captions
We often discuss the importance of captioning videos on the SubMagic blog, and Kris agrees. Kris thinks captions are extremely important to use in videos, both for increasing engagement and reaching a wider audience.
Kris says, “ I think captioning is very important. I get really annoyed if I'm scrolling through the feed and someone doesn't use captions because, typically, I'm not going to have those – have the sound on. I'm probably listening to something else, but if it's like the – if the creator is someone I like and it's something I want to watch and they don't have a caption, I'll probably scroll by because I'm not going to turn off the sound of whatever I'm listening to to turn on the sound to listen to the video.
I think that's especially true on mobile. There have been studies done that people almost always have mobile on mute because they're listening to something off their phone. So if you don't have a caption, you're more likely to just get scrolled by.
And just for hearing-impaired people also, I think it's just valuable to – you're losing the potential of that community if you don't have captioning. So I think captioning is an absolute.”
We agree, Kris. 😉
7- Showcase Your Brand
As I mentioned, one of the best reasons to share videos on LinkedIn is to showcase your brand.
And Kris agrees with this. If you watch Kris’s videos, you’ll notice each of them has his logo in the corner of the screen. Kris says, “I usually include like a brand mark or something like that.
I have my Zanate, like the crow that stands alone, and I may just include it for a visual so people kind of mentally tie it back to me. So I think like having a brand mark of some sort and then captioning are the two big ones.”
8- Optimize for LinkedIn
LinkedIn’s preference for videos is the vertical format. Actually, most social media platforms prefer vertical videos over horizontal ones. Knowing this, Kris says it’s a good idea to go ahead and shoot your video in portrait mode (or vertical) instead of landscape.
He says, “Always shooting vertically is important. You know, because if you shoot landscape or kind of format it in landscape, it's going to come off kind of weird when LinkedIn compresses it. They're going to put a lot of blank space above it and blank space below it because they're going to use that format no matter what. So you might as well just play into the format.”
You could edit your video using software to fit the vertical specs later. But, like Kris said, you’ll end up with blank space that distracts from your content.
9- Interact With Your Community
While the purpose of this post is to create videos for LinkedIn, I had to ask Kris about how he builds community, which boosts his video engagement rates.
Kris says the key is interacting with your audience and taking the time to comment on their posts. Kris says, “It's really a couple of things. Reciprocation. I really try to largely reciprocate to everybody who interacts with me.
I interact with them where I can and my commenting blocks and stuff like that. I really meticulously track who's active with me and who maybe isn't as much. I use a program called Poked, which is a LinkedIn CRM where I can track all that.
So, people interact with me a certain number of times. They may get an invite to my newsletter, get invited to a webinar, or get invited to book a call. And that's all very deliberate. So I know, okay, this person's come by my content one time versus their interactive, their piece of content, um, that I published. There are different levels of interest there. And so that's the way I think about it.
And that's the way I reciprocate. I think in terms of commenting, obviously, you don't want to leave drive-by comments, which are like ‘good posts,’ ‘a hundred percent,’ all that crap. Like, you might as well not even bother. If you're going to comment, leave some value that adds to the post and really kind of shows how you're contributing. Doesn't necessarily rehash what the person's saying, but actually, you know, give some value back.”
10- Repurpose Your Content
The final tip Kris shared with me was this: repurpose your content. Because most social media platforms prefer vertical video, it’s easy to post the videos you create for LinkedIn on other social media websites.
Kris says repurposing your content goes beyond sharing it on other platforms. Instead, think of republishing your content.
He says, “I think republishing is a big one that people forget about. If you share something and it does well, don't be afraid to republish it again straight up two or three months down the road. I actually have a republishing calendar, which, if a post does particularly well and it's kind of an outlier, I'll stick on a republishing calendar for two months down the road. And then when I come back around to it on that day and I'm struggling with something to post, I just republish that post.
I've got the link in front of me. I just copy and paste it, put the video in again, and publish it straight up. No tweaks. And I've kind of found that it'll do 60, 70% as well as it did the first time typically.”
Bonus Tips From Caroline Rousset - Top Influencer Marketing VoiceAt first, I wanted to offer 10 LinkedIn video tips, but quickly realized that you'd need more!
So we asked some tips to the best 🥐French🥐 LinkedIn video creator, Caroline Rousset.
So here are some bonuses for you!
11- Start Now
Don't wait and start now. There are still very few creators who post videos, so publishing now is also a way to stand out.
12- Engage with a Smile
Remember to smile in your videos and set the tone. An engaging video is a dynamic video that captivates.
13- Optimal Filming Conditions
Before filming: put yourself in good conditions: no stress, you're not playing for your life. People appreciate those who try rather than those who do nothing.
Think about having optimal sound: put yourself in a quiet place and play with the lights to showcase yourself.
15- Hydrate for Clarity
Remember to drink water before speaking, your voice will be smoother. 💧
16- Consistent Publishing Schedule
Publish at regular days and times to schedule meetings with your audience.
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8 LinkedIn Video Ideas for Your Business
LinkedIn is a bit more of a professional setting, but that doesn’t mean you can’t have fun recording your videos. If you’re struggling with content ideas, we’ve got you covered.
Check out these 8 video ideas for your business. 😎
Subject Matter Expert Videos
LinkedIn is all about showcasing your expertise. Why not use video to position yourself as a subject matter expert? Your video doesn’t have to be anything outrageous. It can just be you talking about a subject you’re passionate about.
Check out this example from Simi Burn, PharmD.
Behind-The-Scenes Videos
If you’re an organization, your followers may want to see what goes on behind the scenes to get a feel for what it’s like to work for your company. Behind-the-scenes videos act as an invitation into your world.
Check out this video from Cedric Scott, Jr., M.Ed, who shows his audience what it looks like for him to slow down and enjoy a creative moment.
Explainer Videos
Explainer videos are fantastic to share on LinkedIn because they add value and help educate your audience. You can also get creative with your video content.
Look at this video from Justin Vajko, for example.
Product Demo Videos
If you’re a content marketer, you know how important video is for product demonstrations. Use LinkedIn videos to showcase your product.
Chad Jone’s video is a great example of a product demo on LinkedIn.
Product or Service Offerings Videos
You can use LinkedIn videos to explain your product or service offerings.
Check out this post from Holly Benner, ACC for inspiration.
Company News and Updates Videos
LinkedIn videos are great for sharing updates about your company. This could be anything from introducing a new CEO, announcing a flash sale, or sharing revenue insights.
This video from Michelle Aguinis is an excellent example of company news and updates.
Interview Clips
If you host live sessions with subject matter experts in your industry, record them! Then, you can share relevant clips with your audience (and fill your content calendar with exciting posts!)
Krist Piehl’s video is an excellent example of an interview for a LinkedIn video.
How-To Videos
We couldn’t give examples of LinkedIn videos without sharing a video from Kris Hughes, our LinkedIn expert for this post.
In this video, Kris explains how he uses voice memos to help him save time in content creation. How-to videos are great to share with your audience. They provide helpful tips for your followers and are full of value.
Now that you’ve got an idea of the kind of video content you can create for LinkedIn let’s review how to edit your videos for maximum engagement.
How to Perfectly Edit LinkedIn Videos with AI
Content creation can be time-consuming. However, following Kris’s tips to block off time in your calendar to fill as many videos in one sitting as possible can be less time-intensive.
And, if you use an AI-powered video editing tool like Submagic, you can save even more time in your editing process.
Here’s how to use Submagic to edit LinkedIn videos.
1- Record your video.
2- Sign in to SubMagic (or create an account!)
3- Click “New video.”
4- Upload your video to the editor.
5- Rename your video file, select your language, and click “Upload.”
6- Wait for SubMagic to generate your captions automatically.
7- Use the editing tool to edit your video.
With SubMagic, you can:
8- Click “Export.”
Don’t forget to select your preferred video quality and FPS before you export your video.
9- Share to LinkedIn
Once your video is downloaded to your device, you can share it on LinkedIn. To hook your audience in, add some text to your videos.
How to Post a Video On LinkedIn
Here’s how to post your video to LinkedIn. I’ll also show you how to use the mobile and desktop apps.
Let’s look at the desktop first.
How to Post a Video on LinkedIn – Desktop
1- Log into your LinkedIn account.
2- Click “Media” under the status update box.
3- Upload your video from your computer.
4- Use the LinkedIn editor to make final edits to your video.
5- Click “Next.”
6- Share your thoughts about your video.
7- Click “Post.”
How to Post Video on the LinkedIn Mobile App
1- Launch the mobile app
2- Tap on the “Post” button.
3- Tap on the image icon at the bottom right of the screen.
4- Tap on “Recents.”
5- Select “Videos.
6- Choose the video you want to upload to LinkedIn.
7- Use the LinkedIn editor to make final edits to your video.
8- Tap “Next” in the top right corner of the screen.
9- Write a caption to share your thoughts.
10- Tap “Post.”
Frequently Asked Questions: Mastering LinkedIn Videos
Is LinkedIn the new TikTok of B2Bs?
While TikTok is great for entertainment, LinkedIn is definitely the hot spot for B2Bs and those wanting to learn more about specific brands. LinkedIn is great for recruiting, connecting with interested individuals, and sharing company updates.
Adding LinkedIn to your content marketing strategy is well worth the investment.
How to Download LinkedIn Videos?
If you see a video on LinkedIn that you want to save, download it to your computer. Here’s how:
1- Open the video on LinkedIn.
2- Click the three dots in the top right corner.
3- Click “Copy link to post.”
4- Open LinkedIn Video Downloader.
6- Paste the URL into the box.
7- Click “Download” to download the video file.
Can you Post Videos on LinkedIn?
Yes, you can post videos on LinkedIn. LinkedIn videos perform much better than text posts, so it’s worth filming and sharing video content on the platform.
How Long Can LinkedIn Videos Be?
LinkedIn videos can be up to 10 minutes long. However, two minutes is the sweet spot if you plan to reshare your content to other platforms.
What is the Linkedin Video Size?
The minimum LinkedIn video size is 75KB, and the maximum is 5GB.
Can I post a YouTube Video on LinkedIn?
Yes, you can post a YouTube video on LinkedIn.
There are three ways to share YouTube videos on the platform. You can
- Copy the YouTube URL to your LinkedIn post.
- Copy the YouTube URL to the comments of your LinkedIn post.
- Use YouTube’s share feature under the video and embed the post to LinkedIn. (Heads up: this option gives you the best engagement of the three options.)
Can You Post a Video and Photo Together on LinkedIn?
No, you cannot post a video and photo together on LinkedIn. LinkedIn only supports one file type per post.
You can, however, use the comments to post your photo under your video post.
What is the best video editing software for LinkedIn videos?
SubMagic is the best video editing software for LinkedIn videos. Try it out today!
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