Sportskeeda is one of the world’s largest sports media outlets, with millions of fans across the US, India, and worldwide.
Over the last few years, they’ve been doubling down on video to engage their global audience.
But scaling video production while keeping quality high wasn’t easy.
That’s where Submagic came in.
The challenge: scaling video production without losing quality
Sportskeeda has been in the media business for over 15 years, and video has become a core pillar of their growth.
Before Submagic, their video team relied heavily on Adobe for adding subtitles.
- Subtitles were plain, not engaging, and added little value
- Every video took between 1h30 and 2h to produce
- Workflows were slow and difficult to scale
As Rony, Group Business Head at Sportskeeda, explained:
We didn’t realize how important subtitles were until Submagic. Before, we were using Adobe, which was slow and the subtitles were just basic text.
To keep up with demand, they needed a tool that made editing faster, easier, and more engaging for viewers.
The solution: Submagic as their daily video workflow
Sportskeeda discovered Submagic through YouTube, noticing how creators were making videos more dynamic and engaging with captions.
Fast-forward 18 months, and Submagic is now fully integrated into their production workflow.
Today, they’re creating over 2,500 videos per month, that’s more than 500 videos every single week, powered by Submagic.
Why Submagic?
When asked about their favorite aspects of Submagic, Sportskeeda highlighted three main points:
1. Ease of use
Submagic has made video editing a lot easier. What used to take 1h30–2h now takes just 30–35 minutes.
2. Engaging captions & customization
Submagic’s templates, fonts, emojis, and layout controls help make videos more dynamic and adapted to different audiences.
3. Game-changing features
- Magic Clips: Automatically cutting highlights from long-form videos
- Recenter: Adjusting framing for different formats
- API integration: Connecting Submagic directly to their internal systems
The results
The impact for Sportskeeda’s team is clear:
- Time saved per video: from 1h30–2h down to ~35 minutes
- Output: 2,500+ videos per month at scale
- Quality: Subtitles and edits that actually increase engagement
As Rony summarized:
A huge part of the video quality and engagement our users see is because of Submagic.
What’s next?
Sportskeeda is now exploring new ways to centralize even more of their workflow with Submagic:
- Scheduling
- Analytics
- All-in-one integration for creators
For them, Submagic isn’t just a tool - it’s becoming the backbone of their video production.
Why it matters for other media companies
If you’re a media company trying to scale video production, Sportskeeda’s story shows what’s possible:
✅ Save hours every week with automated editing
✅ Increase engagement with dynamic captions and layouts
✅ Scale output to thousands of videos per month without hiring extra editors
Ready to scale your video production like Sportskeeda?
Start your journey with Submagic today → Get Started Free
