ClipChamp

ClipChamp is an easy video editing tool for beginners and individuals, featuring drag, drop, and create functionality.

About

ClipChamp

ClipChamp is Microsoft's answer to "everyone should be able to make videos." Drag, drop, edit—it's that simple. Now that it's part of the Microsoft family, Windows users get it built-in, which is pretty sweet. You've got your templates, stock footage, basic AI features, and even a free tier that's actually useful. It's video editing for the masses.

But "for the masses" means it's not for the pros. Complex effects, deep color work, advanced audio—that's not ClipChamp's jam. And being browser-based, you might hit some speed bumps with bigger projects. It's evolving fast, but it's still more "my first video editor" than "my only video editor." So what are you after: easy and accessible, or professional and powerful? For creators who need trendy AI transitions and automatic viral clip generation, specialized tools might be a better fit.

Learn more about

ClipChamp

Pictory

Pictory.ai is an AI tool that turns scripts or long videos into short, branded clips—perfect for content repurposing.

About

Pictory

Pictory.ai turns your written content into video—no camera required. Drop in a blog post, script, or long-form video and it builds a complete piece using AI voiceovers, stock footage, captions, and smart scene editing. It’s built for marketers, bloggers, and business owners who need video content but don’t want to be on camera. It’s a solid solve for the “I have words but no footage” problem.

That automation comes with a trade-off: generic stock visuals and flat narration can creep in if you don’t step in and personalize. The AI’s stock selection might miss your brand tone, and the voiceovers can feel a little robotic. For best results, you’ll want to customize with your own visuals or sprinkle in branded b-roll. If you're after scale, Pictory delivers. Just know it works best when you bring your own creative seasoning to the mix.

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Pictory

Submagic is a better alternative

Submagic is the better alternative to ClipChamp & Pictory. Video editing done in 3 clicks, saves you time. Edit 3 videos for free.

Submagic is the better alternative to Pictory. Video editing done in 3 clicks, saves you time. Edit 3 videos for free.

Submagic is the better alternative to ClipChamp & Pictory. Video editing done in 3 clicks, saves you time. Edit 3 videos for free.

Google Global Review : 4.9/5Trustpilot Global Review : 4.8/5G2 Global Review : 4.9/5

Trusted by 100+ Top Creators

Grant Cardone

Ali Abdaal

Chris Williamson

Overview of ClipChamp Vs Pictory : Transforming Long Videos into Viral Shorts with AI

ClipChamp

Pros & Cons

Pros

Cons

  • Beginner-friendly interface
  • Free plan without watermark (1080p)
  • Microsoft integration and cloud sync
  • Lacks advanced features
  • Internet-dependent performance
  • 4K export requires paid version

ClipChamp

Pricing plans

Plan

Cost

Free
$0
Premium
$11.99

ClipChamp

Reviews

Sarah

I like it for what it is - it's really easy to use and there are a lot of useful features in the free version. If you just need to cut basic videos and add some text, I think it's a great option.

Brian Donovan

Awful. Don't buy it. There are far better out there and while I get some features because of my Microsoft monthly account, it makes it difficult to use to force you to the Premium edition.

D

I HATE, HATE this app with a living passion. I spent 10 hours creating a video that I now can't download no matter what I do. It doesn't even start to download; it just does nothing.

Pictory

Pros & Cons

Pros

Cons

  • Creates videos from text/URLs easily
  • AI automation for visuals, voiceovers, subtitles
  • Getty Images integration
  • Limited advanced editing options
  • AI errors need manual correction
  • Requires stable internet

Pictory

Pricing plans

Plan

Cost

Starter
$19
Professional
$39
Teams
$99

Pictory

Reviews

Katisha Burt

I was able to navigate throughout the platform fairly easily. I loved the process, but the only thing I didn't like was the watermark at the end of my videos...almost forces you to pay for a plan. Other than that I've already told others about Pictory.

Cromaidz Productions

The interface is easy to navigate but AI video in general has a long way to go. It generates very generic images but if you work with it you can make it work.

Carlo Maggitti

It could have a huge potential,but it is full of bugs,it is very slow,you can't work with it,even the simplest things don't work.

Submagic is a better alternative

Submagic is the better alternative to ClipChamp & Pictory. Video editing done in 3 clicks, saves you time. Edit 3 videos for free.

Submagic is the better alternative to Pictory. Video editing done in 3 clicks, saves you time. Edit 3 videos for free.

Submagic is the better alternative to ClipChamp & Pictory. Video editing done in 3 clicks, saves you time. Edit 3 videos for free.

Google Global Review : 4.9/5Trustpilot Global Review : 4.8/5G2 Global Review : 4.9/5

Trusted by 100+ Top Creators

Grant Cardone

Ali Abdaal

Chris Williamson

Frequently asked questions

How does an AI clip maker work?

An AI clip maker scans long-form videos or podcasts using artificial intelligence to automatically identify the most engaging moments, then slices them into short clips with captions, animations, and transitions. It's a powerful way to repurpose content for platforms like TikTok and Instagram.

One thing to note is that an AI clip generator is not necessarily an AI video generator.

Can AI-generated videos be monetized on YouTube?

Yes, as long as your AI-generated videos follow YouTube's monetization guidelines and add original value—like commentary, visuals, or voiceovers—you can absolutely monetize them. AI tools help you create faster, but your creativity is still the magic ingredient.

How do I add a text-to-speech voiceover?

Most AI video editors have a text-to-speech option built in—just type your script, choose your AI voice, and click generate. It’s an easy way to add professional voiceovers to explainer videos, product demos, or tutorials without recording anything yourself.

How does text-to-video AI work?

Text-to-video AI turns written text prompts into fully edited video content—complete with visuals, animations, subtitles, and voiceovers. It automates video production so creators can go from script to video clips in minutes instead of hours.

How to switch the AI Avatar’s voice category?

Most AI avatar tools have voice categories based on tone or language—you just head to the voice settings and pick a different category (like professional, energetic, or friendly). It’s like casting the perfect voice actor, but instantly.

What are the top AI tools for generating video clips?

Top AI tools like Submagic, Pictory, and Descript make it incredibly easy to generate short clips from long-form content. They handle captions, visuals, templates, and even AI voiceovers—ideal for creators repurposing webinars, podcasts, or YouTube content into snackable, engaging videos for social media platforms.

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