Want to turn your Google Sheets into a full-blown video production line? Create TikToks in your sleep? Post LinkedIn videos without lifting a finger? Welcome to the rabbit hole of Make.com automation powered by Submagic.
This tutorial is for creators, agencies, and AI-curious marketers who want to use no-code workflows to speed up video creation with tools like ChatGPT, Google Drive, Airtable, ElevenLabs, OpenAI, and the magic-touch of Submagic, the fastest, most accurate way to polish your automated videos.
If you’re juggling YouTube, Reels, and LinkedIn, this is how you streamline it all.
Why automate video creation in the first place?
Because content creation is a beast. And if you're running a YouTube channel, repurposing long-form into YouTube Shorts, posting TikToks, and writing hooks with GPT, you’re burning hours.
Automation lets you:
- Scale output without scaling your team
- Streamline repetitive tasks (captioning, voiceovers, uploads)
- Spend more time crafting content strategy, not editing
The payoff? You move faster than competitors and actually keep up with social media demands.
What this Make.com + Submagic workflow does
This automation workflow turns raw prompts into polished, publish-ready videos using:
- Google Sheets for prompts and metadata
- OpenAI for script generation
- ElevenLabs for AI voiceovers
- Make.com to orchestrate the whole pipeline
- Submagic for subtitles, music, sound effects, zooms, B-rolls, transitions, and final formatting
- Google Drive to store ready-to-publish content
Optional integrations:
- Auto-post to a YouTube playlist or LinkedIn
- Trigger workflows from Airtable or a form submission
Tools you need
- A Make.com account
- OpenAI API access
- ElevenLabs API key
- Submagic account (no-code editor, perfect for finishing videos)
- Google Drive and Google Sheets
- Optional: Zapier for advanced workflows
Step-by-step: Your Make.com + Submagic automation tutorial
Step 1: Create your Google Sheet
Set up columns for:
- Video topic
- Hook
- Script status
- Voice style
- Target platform (YouTube, Reels, etc.)
Step 2: Create a Make.com scenario
Trigger: New row in Google Sheet
Step 3: Add OpenAI module (ChatGPT)
Use a dynamic prompt:
“Write a 60-second hook-driven script about {Topic}. Make it viral and punchy for TikTok or Reels.”
Step 4: Add ElevenLabs module
Feed in the script and choose a voice model for voiceover.
Step 5: Add video generation logic
Either connect to an API-based video builder like Creatomate or generate a base video asset with just visuals and voice.
Save the video file to Google Drive.
Step 6: Trigger Submagic for finishing touches
Use a webhook or manual upload into Submagic’s video editor.
Submagic will:
- Auto-generate subtitles with high accuracy (subtitle generator)
- Add background music, B-roll, zoom effects, sound effects, and AI transitions
- Create platform-specific cuts using magic clips
Step 7: Export or auto-upload
Use another Make.com or Zapier module to:
- Upload to YouTube or Shorts
- Schedule on LinkedIn
- Archive in a Google Drive playlist
Templates you can steal and remix
Here’s a Make.com automation template to clone and modify.
For each new video topic, you can:
- Generate 3 variations via ChatGPT
- Process all 3 through ElevenLabs
- Finalize them in Submagic with voiceovers, captions, and music
Great for batch-creating content and testing hooks on social.
Real use case: How one coach scaled to 5 platforms with zero burnout
A solopreneur coach built this exact stack:
- Ideas live in Airtable
- GPT writes viral scripts
- ElevenLabs narrates
- Submagic adds captions, zooms, sound FX, and trims videos into Shorts
- Final videos are auto-uploaded to a Google Drive playlist
He repurposes one idea into:
- A YouTube video
- 2 YouTube Shorts
- A LinkedIn post
- A TikTok
He went from 20+ hours a week editing to under 3. That's AI automation for the win.
Common issues and how to fix them
- Webhook not triggering? Make sure it's active and test data is sent.
- Voiceover sounds robotic? Try different voice models in ElevenLabs.
- Video fails to generate? Check formatting or API rate limits.
- Google Sheets not syncing? Double-check sheet ID, scope, and auth.
- Submagic edits not saving? Make sure you're exporting after each edit.
Pricing breakdown
| Tool |
Free Tier? |
Paid Starts At |
Notes |
| Make.com |
Yes |
~$9/month |
Best for automation logic |
| OpenAI |
No |
Usage based |
GPT-3.5 is cheaper |
| ElevenLabs |
Yes |
~$5/month |
Voice quality tiers vary |
| Submagic |
No |
See pricing |
Saves hours on editing |
| Google Tools |
Yes |
Free |
Sheets, Drive, etc. |
You can automate an entire content workflow for under $50/month. Compare that to hiring freelancers or agencies, this wins.
Take it to the next level
Once your automation is live, scale faster by adding:
This is the next level of content automation.
Here's the bottom line
If you're creating content across TikTok, YouTube, and LinkedIn, this Make.com + Submagic stack is your cheat code.
- Make.com handles the automation
- OpenAI + ElevenLabs generate your script and voice
- Submagic polishes the video with captions, music, effects, and platform optimization
That’s workflow magic that saves time and grows your reach.
Set it up once. Let the AI agents do the rest.
Need help putting the final touches on your automated videos? Submagic handles it in 3 clicks, so you can focus on ideas, not edits.
