Leverage AI to streamline your video content
Creating video content is no longer just a marketing task, or just for those weird "influencers". Video is the engine behind brand growth, client outreach, and audience engagement. But producing high-quality videos at scale? That’s where most creators hit a wall.
If you manage a video team, or you are the team, you know the pain points. Between scripting, editing, captioning, formatting for each platform, and publishing, it's a grind. If you’re managing content for yourself—or, for a dozen clients—the workload can bury you fast.
Here’s the good news: AI tools are finally good enough to take a serious chunk of that off your plate. In this article, I’ll show you how to plug AI into your workflow to save time, stay creative, and scale content like a media company.
Now, I know a lot of creators who dislike AI. But, instead of shunning it, use it to get better at what you already do. Sure, AI could be "stealing" creative jobs, but the true creatives will learn how to wield a new tool. Creatively.
The real pain points of scaling video content.
Raise your hand if you agree with any of these. Don't worry, no one will stare. They're buried in their phones anyway.
- Creative overload: Coming up with fresh ideas, scripts, and visuals on a weekly (or daily) basis can be draining.
- Manual editing: Trimming, cropping, and resizing clips for each platform eats up hours.
- Subtitles and translations: Captions are a must-have, but making them accurate and stylish is tedious.
- Repurposing fatigue: You know you should cut that podcast into 10 short clips—but who has time?
- Multi-platform publishing: Every platform wants a different format, ratio, title, and tone.
- Asset management chaos: Sorting files, exporting versions, uploading to folders—it’s digital janitorial work.
If you’re an agency, multiply that list by every client you serve. You can’t scale that manually.
What AI actually does (and why it matters)
AI doesn’t just automate. It amplifies.
- Speed: It reduces a 4-hour workflow to 15 minutes.
- Consistency: Edits, captions, and effects all match your brand’s style.
- Creativity: It suggests b-roll, hooks, and even music that fits your vibe.
- Repurposing: It turns a single long-form video into multiple platform-ready clips.
The goal isn’t just efficiency—it’s to unlock volume. When AI handles the grunt work, you’re free to focus on higher-level strategy and storytelling.
How to streamline your video content with AI
Here’s what a fully AI-powered workflow looks like in practice.
1. Cut the fluff fast
Start with a transcript-based editor to remove filler content. It’s much faster to edit text than video timelines. Cut out silences, tangents, and repetitive takes in minutes instead of hours.
2. Generate scripts and storyboards
Feed AI a topic or concept and let it draft your script or video outline. You’ll get scene ideas, visual suggestions, even sample b-roll prompts. Use it as a first draft that you (or your team) can polish later.
3. Turn long-form content into short-form clips
Use a viral clip generator to identify the best moments from your podcast, webinar, or video shoot. In minutes, you’ll have multiple vertical, social-ready clips—each with captions, zooms, and edits.
This is what turns a single 30-minute video into a week’s worth of social content.
4. Add subtitles, translations, and voiceovers
With a subtitle generator, you can auto-generate accurate captions, style them with brand colors, and translate them into other languages.
Want to localize your video further? Use AI voiceovers to match the translated captions and give your audience a native experience.
5. Auto-insert b-roll and background music
Instead of hunting through stock libraries, let AI suggest or insert b-roll based on your script or transcript. Same goes for background music. You can always swap things out, but the first draft is ready within seconds.
6. Polish with zooms, transitions, and sound effects
A good video isn’t just cut—it’s crafted. Use auto-zoom, AI transitions, and sound effects to add movement, momentum, and energy. These effects keep viewers engaged and make your videos feel professionally produced.
7. Auto-generate titles and descriptions
Writing descriptions and tags for every platform is a creative drag. Use an AI description generator to instantly create engaging, optimized copy for YouTube, TikTok, Instagram, and LinkedIn.
But wait. There's more.
Think APIs, Zapier, Make.com, and AI agents
Let’s talk scale. If you're creating videos weekly (or for multiple clients), it’s time to automate everything that doesn’t need a human touch.
Here’s what an AI-powered, automated video pipeline looks like:
- A new YouTube upload triggers a Zap.
- The video is sent to the Submagic API.
- Submagic auto-generates multiple clips, adds captions, b-roll, music, zooms, and transitions.
- Processed files are saved to your Google Drive or Dropbox.
- ChatGPT writes 5 custom descriptions, titles, and hashtags.
- Another Zap pushes them to your content scheduler.
No human intervention needed—just automated production from upload to publish. You can build this workflow using Zapier, Make.com, n8n, or your own stack of AI agents. This is how you build a content engine that works while you sleep.
What the Submagic API unlocks
If you want to create content at scale, for yourself or your clients, the Submagic API turns your process into a productized workflow.
You can access:
- Magic Clips to turn long-form into vertical video
- Subtitles, with style and translation built in
- Background music and b-roll that fit the tone of your content
- Auto zooms, transitions, and sound effects
- Batch processing for dozens or hundreds of videos at once
This is the fastest way to scale video production with consistent quality. Perfect for agencies, platforms, or internal marketing teams.
Even more advantages you should consider
Outsourcing synergy
AI doesn’t replace creative professionals—it frees them. Use AI for pre-edits, captions, translations, and clips. Then let your team (or freelancers) handle the storytelling and polish.
This hybrid approach gives you speed and quality.
Ethical and quality control
AI needs direction. Left unchecked, it can generate errors, misinterpret tone, or misalign with your brand. Human oversight ensures the final output is ethical, emotionally intelligent, and consistent with your goals.
Use AI to produce drafts, but let humans approve the message.
Personalization at scale
Want to create 5 variations of a video with different intros, CTAs, or tones for different audiences? AI makes that fast and affordable.
You can also localize for different languages and markets using subtitles and AI voiceovers, without reshooting anything.
Looking ahead: real-time and immersive video
AI is already moving toward real-time video generation, 3D modeling, and interactive formats. Video content won’t just be linear—it’ll be adaptive.
The creators and brands experimenting now will be the ones ahead when immersive and dynamic video becomes the norm.
The bottom line
If you’re still editing manually, you’re wasting time. AI won’t take away your creativity—it will give you more room to use it.
By streamlining your workflows with tools like Submagic, APIs, automation platforms, and a little smart outsourcing, you can create more content, faster, and with better quality.
This is how you scale without burning out. Whether you’re a solo creator or a 10-client agency, the future of content production is automated, intelligent, and ready for you to plug in.
Start with Submagic. Everything we talked about? It’s built to run in three clicks or less.
Let the software handle the slog so you can focus on the story.
Let me know if you'd like a carousel, email, or LinkedIn version—I’ve got you.
