If you’re a real estate agent looking for better ways to market your properties, look no further than video marketing on your favorite social media platform.
When video marketing agencies and social media join forces, they become a goldmine of potential clients and prospective buyers. 🔥
In this post, we’ll discuss why video marketing works for real estate professionals and uncover the eight best real estate video apps to help you generate more leads and property sales.
Why Video Marketing Works for Realtors
If you’ve been in the real estate industry for any time, you know just how vital an active social media presence is to your business. In fact, 63% of realtors have jumped on the social media bandwagon to promote their properties.
Social media is a great way to advertise your listings to active buyers. But you can reach passive buyers, too, who may only have a vague interest in a property purchase. When the perfect piece of real estate shows up on their social media feed, you’ve got to do everything in your power to hook them in.
That’s where video marketing comes in. According to Wyzol, 87% of sales professionals say video marketing has increased their leads. And 87% also say video marketing leads to increased sales.
More leads? More Sales? What more could a mortgage broker want? 😎
Instead of posting professional photos of your listings, consider creating real estate videos to show off your listings. Creating these videos is simple, especially if you have the right editing tool.
Here’s a list of the eight best real estate video apps for your real estate brokerage.
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8 Best Real Estate Video Apps
Editing your real estate video doesn’t need to be complicated. With the right video editing tool, you can spend less time editing and more time doing what you do best: selling properties.
Here are the eight best real estate video apps to help you increase your real estate brokerage’s earning potential.
1- SubMagic
SubMagic is the number one video editing app for real estate professionals. Paired with the power of AI, SubMagic quickly generates captions upon the initial upload of your video, so you can spend less time transcribing your audio. Plus, it features various other features to help you create the perfect video to capture the attention of your prospective buyers.
Pros:
Cons:
- The web-based version may be slightly challenging for phone users (but possible!)
- Requires a stable internet connection
Review:
Demand Generation Manager Kaushik Santhaman says on Product Hunt: “I’ve been searching for an easy way to add captions to my content, and Submagic was the missing piece of my puzzle. I've tried the tool and it is a magic.” 🧡
2- BIGVU
BIGVU is an online video editor designed to help you create better promo videos featuring you, the realtor. It’s not just a video editor but also a teleprompter. Record your promo video and use the provided templates in BIGVU to create stunning, attention-grabbing video content. Plus, you can easily add subtitles to your videos to increase inclusion.
Pros:
- You can publish your content directly to social media through the BIGVU software
- Available on iOS and Android
- Ability to upload pre-recorded scripts
Cons:
- Bugs and glitches
- There is no text import functionality, only copy-and-paste
Reviews:
Carlos Andres C., an instructor, says on Capterra, “The software integrates a lot of great features for content creators. The graphic interface is very simple and minimal; but yet intuitive and well design for mobile devices.”
3- VEED
VEED makes the list of the best real estate video apps. VEED is an AI video editor chock full of templates to help you edit your video faster. VEED allows users to generate captions, transcribe your video, and add B-roll footage.
Pros:
- AI technology quickly generates subtitles
- Easily add transitions
- Available on the web and mobile devices
Cons:
- Auto-generate subtitles are not very accurate
- Bugs and glitches may prohibit the app from working correctly in Safari
- Challenging to upload video files
Reviews:
Digital Marketing Manager Noreen Zafar says on Product Hunt, “Veed.io is, hands down, one of the most user-friendly yet powerful video editing tools I've had the pleasure of using. From novice content creators to experienced video editors, this platform makes it remarkably easy for anyone to bring their vision to life.”
Find the best alternative to VEED.io.
4- Magisto
Magisto, a video editing tool by Vimeo, is excellent for real estate professionals with varying video editing skills who want to create their own video content. Are you looking for help writing your video script? Use Magisto’s AI-powered prompt generator to generate your text quickly. Magisto also allows editors to design their videos from scratch or use a template to save time.
Pros:
- User friendly
- Features various editing options
- Ability to share content directly from the platform
Cons:
- Limited templates
- Customer service is lacking
Reviews:
Founder and CEO of Dance Daze, Inc., Saumirah McWoodson, says on TrustRadius, “I think Magisto is well-suited for individuals, businesses, and brands that want to create marketing videos that are on the shorter side. I don't think Magisto is a good match for someone seeking to create long, informative videos, streaming videos, etc. It is also good for someone who is working to brand every aspect of their business. Magisto helps with that.”
5- Promo
If you’re looking for a customized platform that lets you edit your real estate videos and schedule your video content, consider Promo. Promo is an AI video editing tool that allows users to crop and resize videos easily. Plus, users can add stock images and background music to enhance the quality of their videos.
Pros:
- Easy to use
- Impressive audio library
- Easily brand your video content
Cons:
- Ongoing glitches and bugs
- Subscription costs can be high
Reviews:
Marketer Lucy M. says on GetApp, “It's a good software that has great potential. Would like to see the option for a pay per use instead of monthly or yearly - or maybe some kind of hybrid. Lots of templates, good libraries and simple to follow.”
6- Animoto
Animoto lists the best real estate video apps because it’s an efficient drag-and-drop video editing tool. If you’re a pro mortgage broker, but video editing isn’t your thing, then Animoto might be the solution you’re looking for. Use this editing software to insert B-roll footage or images, add music, and more.
Pros:
- Allows you to add users to edit the same video project
- Robust stock image gallery
- Great for novice video editors
Cons:
- Limited editing features
- Customer service is lacking
Reviews:
Sales coordinator Molsy K says on Capterra, “Animoto provides us with great services that help us prepare amazing presentations. It also helped us a lot in producing videos for our marketing campaigns without the need to hire specialists.”
7- Adobe Premiere Pro
Adobe Premiere Pro is an all-in-one video production tool for real estate professionals. This video editing tool allows you to add attention-grabbing effects, like transitions and animated captions. Need to add background music to your real estate video? You can do that with Premiere Pro.
Pros:
- Great selection of video transitions
- Simple user interface
- Supports various video file formats
Cons:
- Uses quite a bit of RAM
- Steep learning curve
Reviews:
Marketing Manager Nathan Morimitsu says on TrustRadius, “I use Adobe Premiere Pro to make short promotional videos for our products and services. As a small business, we must present a professional appearance without having to spend a small fortune on video production services, and Adobe Premiere Pro allows us to easily create videos that look like we spent a lot of money on them.”
8- CapCut
CapCut is a popular video editing tool that real estate agents can use. CapCut is an all-in-one AI editor that allows users to add captions to their videos, change their voice, and add special effects, like transitions or filters.
Pros:
Cons:
- Limited color choice for text
- Slow export speeds
Reviews:
Marketing professional, Julia, says on Product Hunt, “The TikTok templates are great and easy to use, in general for editing a normal video it can be a bit harder but for a beginner I do recommend.”
Find the best alternative to CapCut.
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3 Pro Tips to Choose the Best Real Estate Video Apps
There are plenty of real estate video apps on the market for you to use. However, each video editing tool offers various editing features that may or may not be what you’re looking for to edit your property listing videos.
Here are three helpful tips when choosing the best video editing software for your realty firm. 🧡
Pro Tip #1: Consider the Way You’ll Use the Video Editing Tool
Does your mortgage brokerage create videos to long-form videos for YouTube to explain the home-buying process? Or does your realty firm create short videos highlighting important property features for sales listing posts? The best real estate video app for your business depends on the type of video content you plan to edit and create.
Some video editing tools handle long-form video editing much better than other tools, specifically tools designed for short-form content. Be sure to thoroughly review the details of your chosen video editing software before you sign up to ensure it’s suitable for your needs.
Pro Tip #2: Look for a Video Editing App with Plenty of Editing Features
No one, and I mean no one, likes to watch a boring video. If you’re old enough to remember sales promo videos from the late 1990s and early 200s, you know the types of videos I’m talking about.
When editing your real estate videos, you need to use all of the editing features available to you to create engaging video content to showcase your listings and attract potential buyers. Some editing tools have limited editing capabilities. Others, like SubMagic, feature everything you need to create high-quality and shareable content.
Carefully review your video editing tool’s capabilities before signing up for a trial.
Pro Tip #3: Consider the Video Editing Tool’s Compatibility with Your Device
Before choosing a video editing tool for your mortgage brokerage, consider which device you plan to use to edit your video content. Will you upload video files to your desktop and edit your content in Safari or Google Chrome? Do you need to record, edit, and publish your video directly from your smartphone or tablet?
These are things to consider before choosing a video editing app. Some video editing software only works in Chrome. Others are only compatible with mobile devices. Then, there are some video editing tools, like SubMagic, that function both on a desktop and in a mobile device’s browser.
Choose the video editing tool that’s best compatible with your device.
Frequently Asked Questions: Best Real Estate Video Apps (FAQ)
What features should I look for in a video editing app?
Most video editing apps offer basic editing features, like video transition effects. As a real estate agent, you’ll likely want to brand your video with your brokerage firm’s logo and contact information. So, you’ll need a video editing app to insert photos and add captions and text.
The ability to add background music and sound effects is another editing feature you’ll want to look out for, too. (Did you know that with SubMagic, you can easily add background music, sound effects, and transitions? You can!)
Can I use a video editing tool on my smartphone or tablet?
Yes, you can use a video editing tool on your smartphone or tablet. Various video editing tools offer mobile-friendly applications. Or, use SubMagic. SubMagic is a web-based video editing tool in your smartphone or tablet’s browser. Give it a try!
I’m a real estate agent. Do I need pro video editing skills to edit my videos?
No, you do not need any extra skills to edit your real estate video content. You just need an easy-to-use video editing tool. And, with the right tool backed by AI capabilities (like SubMagic), you can let AI do most of the editing work for you. Easy peasy.
What are the best real estate video apps?
Several excellent video editing tools are available that would be great for professionals in the real estate industry. But, and we may be biased, SubMagic is the best real estate video app for your video content. 😎
With SubMagic, you can:
Try SubMagic for free today!
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