If you're managing content for multiple clients, pushing out TikToks, YouTube Shorts, podcast clips, and reels like you're running a media empire—you already know the grind. Deadlines stack up, feedback loops are messy, and just when you finish one batch, another one rolls in.
That's why video automation tools are no longer a luxury—they're survival gear.
Scale without losing your mind
Agency life means scale. One client becomes five, five becomes fifteen. And every single one of them wants daily content. Automation helps you deliver without breaking a sweat (or your sanity).
You can set up templates, build repeatable workflows, and turn long-form videos into high-quality videos across platforms like TikTok, Instagram, and YouTube.
Consistency is king (and automation is your loyal knight)
Keeping branding tight across 20+ clips? Not easy when you're doing it manually. Video automation ensures your video templates, subtitles, voiceovers, and even thumbnails stay on-brand, every single time. Whether you're batch-editing podcasts or generating social media content, automation turns chaos into consistency.
Meet your new favorite tool: Submagic
Submagic is built for the hustle. It handles the heavy lifting of video editing with a touch of AI-powered magic. But here's the kicker for agencies and high-volume creators: it now comes with an API that integrates with Zapier, Make.com, N8N, and Google Drive. This isn’t just cool tech. This is a game-changer.
Let me show you why:
- With Google Drive integration, just drop your raw video into a folder, and boom: Submagic adds branded subtitles, makes it pop with animations and transitions, and then exports it to another Drive folder—ready to post. No clicking around. No manual downloads.
- Using the API, devs and no-code wizards can automate the entire video creation process inside their apps. Submagic's API is available in cURL, JavaScript, and Python, making it easy to plug into any setup.
- Want to build your own YouTube automation system? Now you can. Auto-generate videos, add captions, sound effects, b-roll, even music using Submagic features like the subtitle generator, b-roll editor, and background music.
Why this matters for your bottom line
More output in less time = more revenue per client. When you automate video, you free your team to focus on storytelling and strategy—not the mindless clicks. Whether you're managing a YouTube channel, growing a podcast, or pumping out reels for ecommerce clients, Submagic helps you scale content without scaling stress.
Plus, the Submagic workflow is famously fast. Most tasks take three clicks or less. It’s built for creators who want to move fast, not fumble through bloated editing tools like Adobe or InVideo.
Top 5 video automation tools
The best tools for automating your video content—ranked with content creators and agencies in mind. Whether you're a beginner or a production veteran scaling your youtube videos, each of these platforms brings something powerful to the table. But let’s be real: only one does it in three clicks.
1. Submagic API
If you’re building your own platform, agency workflow, or app, the Submagic API is a dream for automating everything from transcription to turning long videos into scroll-stopping shorts. It powers high-quality content creation using artificial intelligence—without needing a full video team.
Why it rules:
Perfect for: content creators, agencies, developers, and anyone building video content at scale
Free plan: Yep
Bonus: No tutorials required (but we have them). It’s intuitive from the jump.
2. Pictory
Pictory is an AI video tool that turns written content into narrated, animated videos. Think: blog post + algorithm = new video in minutes. Not exactly made for editing youtube videos, but great for top-of-funnel content.
Perfect for: bloggers, marketers, LinkedIn content
Free plan: Available
Edge: Bulk video generation and text-to-video
3. Descript
Descript makes editing feel like you’re working in Google Docs. It's got audio transcription, filler word removal, and multi-track editing. A solid tool, though the UI can feel overwhelming for beginners.
Perfect for: podcast editors, video teams, educational youtube channels
Free plan: Yes
What stands out: The overdub feature and robust audio toolkit
4. Runway ML — ai magic for visual editing
Runway leans hard into artificial intelligence with tools for object removal, background replacement, and green screen-style video generation. Not exactly made for quick edits, but powerful for creative projects.
Perfect for: filmmakers, ad agencies, content creators with visual flair
Free plan: Limited
AI flex: Text-to-video and motion brush
5. InVideo — the Canva of video automation
With pre-made templates and ai-assisted editing, InVideo is great for anyone who wants to make slick videos fast. Especially handy for businesses creating product explainers or promo content.
Perfect for: beginners, social media marketers, ecommerce brands
Free plan: Yes
Highlights: Thousands of templates and built-in stock footage
TL;DR for agency owners
If you're still doing manual video editing in 2025, you're leaving time and money on the table. Submagic’s video automation tools and API integrations let you:
- Automate content creation with Zapier, N8N, or Make
- Edit videos in real-time with branded subtitles, transitions, and voiceovers
- Build powerful workflows using Google Drive
- Generate high-quality videos for TikTok, YouTube, and beyond
The best part? No code required. Just your creativity, a bit of setup, and a system that scales.
Submagic isn't just another AI tool. It's the best AI sidekick for agencies who want to turn content into cash.
Want to see it in action? Sign up for our API to get early access.