Submagic is the best AI tool to create captivating short-form videos in seconds for teams and businesses.
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Adobe Premiere Pro
Adobe Premiere Pro is a professional video editing software for professionals and filmmakers, offering total creative control.
About
Adobe Premiere Pro
Premiere Pro is the heavyweight champion of video editing—the tool that's edited everything from YouTube videos to Hollywood blockbusters. Timeline flexibility that'll make your head spin, color grading that'll make your footage sing, audio editing that rivals dedicated apps, and it plays nice with After Effects when you need to get fancy. If you can dream it, Premiere can probably do it.
But here's the reality check: with great power comes great complexity. The learning curve is real, and that Creative Cloud subscription isn't cheap. While Adobe's AI (Sensei) helps streamline some tasks, this is still a tool that demands skill and time to master. It might be overkill if you just need quick social edits. The question is: are you ready to invest in mastering the industry standard, or do you just need something that works right now? For creators focused on social media, consider simpler alternatives that specialize in Facebook Reels or LinkedIn video content without the steep learning curve.
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Adobe Premiere Pro
Descript
Descript is a video editor for podcasters and YouTubers that allows editing video like text, with features like Overdub and Studio Sound.
About
Descript
Descript flipped video editing on its head—edit video like you edit text. Delete a word in the transcript? That part vanishes from the video. Rearrange sentences? The video rearranges too. It's mind-blowing for podcast and talking-head content. Plus, features like overdub (fixing mistakes with AI voice cloning) and studio sound make it feel like magic.
The text-based approach is revolutionary for speech-driven content, but it's less intuitive for visual storytelling. While they're adding more traditional features, it still feels most natural when your narrative follows a transcript. Complex visual effects and color grading? Not really Descript's strong suit. So what drives your content: the spoken word or the visual story? For comprehensive video editing with text-based features, explore tools that offer MP4 to text conversion alongside full AI video editing capabilities.
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DescriptSubmagic is a better alternative
Adobe Premiere Pro
Pros & Cons
Pros
Cons
- Text-Based Editing and Auto Reframe
- Enhance Speech noise reduction
- AI color matching
- Steep learning curve
- Expensive subscription
- Requires powerful hardware
Adobe Premiere Pro
Pricing plans
Plan
Cost
Premiere Pro
$22.99/mo
Creative Cloud All Apps
$54.99/mo
Adobe Premiere Pro
Reviews
Jared G
I love the amount of features that are available here and with the help of YouTube it is really user friendly.
Steven S
Adobe Premiere Pro is very simple and easy to use. At the same time it has some very great features to help come out with an great video.
Alex A
I've had various rendering problems, where final rendering is aborted because of strange and unknown problems
Descript
Pros & Cons
Pros
Cons
- Revolutionary text-based editing
- Overdub voice cloning, Studio Sound
- Good free plan
- Not ideal for traditional editors
- Resource-intensive
- Export quality concerns
Descript
Pricing plans
Plan
Cost
Free
$0
Creator
$12/mo
Business
$24/mo
Descript
Reviews
Tom
Disappointing AI Voice Generation and Poor Value for Money! [Note: This was the most positive review available - Descript has predominantly negative reviews]
Sally
The transcript accuracy is a step up from something I was using several years ago [Mixed review with significant issues noted]
Tanya Hopper
Worst video editing software. Descript has ruined a number of video projects for me and lost me money - lagging audio, glitchy play back and poor customer service.
Submagic is a better alternative
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Frequently asked questions
How does an AI clip maker work?
An AI clip maker scans long-form videos or podcasts using artificial intelligence to automatically identify the most engaging moments, then slices them into short clips with captions, animations, and transitions. It's a powerful way to repurpose content for platforms like TikTok and Instagram.
One thing to note is that an AI clip generator is not necessarily an AI video generator.
Can AI-generated videos be monetized on YouTube?
Yes, as long as your AI-generated videos follow YouTube's monetization guidelines and add original value—like commentary, visuals, or voiceovers—you can absolutely monetize them. AI tools help you create faster, but your creativity is still the magic ingredient.
How do I add a text-to-speech voiceover?
Most AI video editors have a text-to-speech option built in—just type your script, choose your AI voice, and click generate. It’s an easy way to add professional voiceovers to explainer videos, product demos, or tutorials without recording anything yourself.
How does text-to-video AI work?
Text-to-video AI turns written text prompts into fully edited video content—complete with visuals, animations, subtitles, and voiceovers. It automates video production so creators can go from script to video clips in minutes instead of hours.
How to switch the AI Avatar’s voice category?
Most AI avatar tools have voice categories based on tone or language—you just head to the voice settings and pick a different category (like professional, energetic, or friendly). It’s like casting the perfect voice actor, but instantly.
What are the top AI tools for generating video clips?
Top AI tools like Submagic, Pictory, and Descript make it incredibly easy to generate short clips from long-form content. They handle captions, visuals, templates, and even AI voiceovers—ideal for creators repurposing webinars, podcasts, or YouTube content into snackable, engaging videos for social media platforms.