Submagic is the best AI tool to create captivating short-form videos in seconds for teams and businesses.

Adobe Premiere Pro
Adobe Premiere Pro is a professional video editing software for professionals and filmmakers, offering total creative control.
About
Adobe Premiere Pro
Premiere Pro is the heavyweight champion of video editing—the tool that's edited everything from YouTube videos to Hollywood blockbusters. Timeline flexibility that'll make your head spin, color grading that'll make your footage sing, audio editing that rivals dedicated apps, and it plays nice with After Effects when you need to get fancy. If you can dream it, Premiere can probably do it.
But here's the reality check: with great power comes great complexity. The learning curve is real, and that Creative Cloud subscription isn't cheap. While Adobe's AI (Sensei) helps streamline some tasks, this is still a tool that demands skill and time to master. It might be overkill if you just need quick social edits. The question is: are you ready to invest in mastering the industry standard, or do you just need something that works right now? For creators focused on social media, consider simpler alternatives that specialize in Facebook Reels or LinkedIn video content without the steep learning curve.

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Adobe Premiere Pro
Pictory
Pictory.ai is an AI tool that turns scripts or long videos into short, branded clips—perfect for content repurposing.
About
Pictory
Pictory.ai turns your written content into video—no camera required. Drop in a blog post, script, or long-form video and it builds a complete piece using AI voiceovers, stock footage, captions, and smart scene editing. It’s built for marketers, bloggers, and business owners who need video content but don’t want to be on camera. It’s a solid solve for the “I have words but no footage” problem.
That automation comes with a trade-off: generic stock visuals and flat narration can creep in if you don’t step in and personalize. The AI’s stock selection might miss your brand tone, and the voiceovers can feel a little robotic. For best results, you’ll want to customize with your own visuals or sprinkle in branded b-roll. If you're after scale, Pictory delivers. Just know it works best when you bring your own creative seasoning to the mix.

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PictoryAdobe Premiere Pro
Pros & Cons
Pros
Cons
- Text-Based Editing and Auto Reframe
- Enhance Speech noise reduction
- AI color matching
- Steep learning curve
- Expensive subscription
- Requires powerful hardware
Adobe Premiere Pro
Pricing plans
Plan
Cost
Adobe Premiere Pro
Reviews
I love the amount of features that are available here and with the help of YouTube it is really user friendly.
Adobe Premiere Pro is very simple and easy to use. At the same time it has some very great features to help come out with an great video.
I've had various rendering problems, where final rendering is aborted because of strange and unknown problems
Pictory
Pros & Cons
Pros
Cons
- Creates videos from text/URLs easily
- AI automation for visuals, voiceovers, subtitles
- Getty Images integration
- Limited advanced editing options
- AI errors need manual correction
- Requires stable internet
Pictory
Pricing plans
Plan
Cost
Pictory
Reviews
I was able to navigate throughout the platform fairly easily. I loved the process, but the only thing I didn't like was the watermark at the end of my videos...almost forces you to pay for a plan. Other than that I've already told others about Pictory.
The interface is easy to navigate but AI video in general has a long way to go. It generates very generic images but if you work with it you can make it work.
It could have a huge potential,but it is full of bugs,it is very slow,you can't work with it,even the simplest things don't work.
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Frequently asked questions
How does an AI clip maker work?
An AI clip maker scans long-form videos or podcasts using artificial intelligence to automatically identify the most engaging moments, then slices them into short clips with captions, animations, and transitions. It's a powerful way to repurpose content for platforms like TikTok and Instagram.
One thing to note is that an AI clip generator is not necessarily an AI video generator.
Can AI-generated videos be monetized on YouTube?
Yes, as long as your AI-generated videos follow YouTube's monetization guidelines and add original value—like commentary, visuals, or voiceovers—you can absolutely monetize them. AI tools help you create faster, but your creativity is still the magic ingredient.
How do I add a text-to-speech voiceover?
Most AI video editors have a text-to-speech option built in—just type your script, choose your AI voice, and click generate. It’s an easy way to add professional voiceovers to explainer videos, product demos, or tutorials without recording anything yourself.
How does text-to-video AI work?
Text-to-video AI turns written text prompts into fully edited video content—complete with visuals, animations, subtitles, and voiceovers. It automates video production so creators can go from script to video clips in minutes instead of hours.
How to switch the AI Avatar’s voice category?
Most AI avatar tools have voice categories based on tone or language—you just head to the voice settings and pick a different category (like professional, energetic, or friendly). It’s like casting the perfect voice actor, but instantly.
What are the top AI tools for generating video clips?
Top AI tools like Submagic, Pictory, and Descript make it incredibly easy to generate short clips from long-form content. They handle captions, visuals, templates, and even AI voiceovers—ideal for creators repurposing webinars, podcasts, or YouTube content into snackable, engaging videos for social media platforms.