Submagic is the best AI tool to create captivating short-form videos in seconds for teams and businesses.
Loved by the best companies across the world
Pictory
Pictory.ai is an AI tool that turns scripts or long videos into short, branded clips—perfect for content repurposing.
About
Pictory
Pictory.ai turns your written content into video—no camera required. Drop in a blog post, script, or long-form video and it builds a complete piece using AI voiceovers, stock footage, captions, and smart scene editing. It’s built for marketers, bloggers, and business owners who need video content but don’t want to be on camera. It’s a solid solve for the “I have words but no footage” problem.
That automation comes with a trade-off: generic stock visuals and flat narration can creep in if you don’t step in and personalize. The AI’s stock selection might miss your brand tone, and the voiceovers can feel a little robotic. For best results, you’ll want to customize with your own visuals or sprinkle in branded b-roll. If you're after scale, Pictory delivers. Just know it works best when you bring your own creative seasoning to the mix.
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Pictory
Descript
Descript is a video editor for podcasters and YouTubers that allows editing video like text, with features like Overdub and Studio Sound.
About
Descript
Descript flipped video editing on its head—edit video like you edit text. Delete a word in the transcript? That part vanishes from the video. Rearrange sentences? The video rearranges too. It's mind-blowing for podcast and talking-head content. Plus, features like overdub (fixing mistakes with AI voice cloning) and studio sound make it feel like magic.
The text-based approach is revolutionary for speech-driven content, but it's less intuitive for visual storytelling. While they're adding more traditional features, it still feels most natural when your narrative follows a transcript. Complex visual effects and color grading? Not really Descript's strong suit. So what drives your content: the spoken word or the visual story? For comprehensive video editing with text-based features, explore tools that offer MP4 to text conversion alongside full AI video editing capabilities.
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DescriptSubmagic is a better alternative
Pictory
Pros & Cons
Pros
Cons
- Creates videos from text/URLs easily
- AI automation for visuals, voiceovers, subtitles
- Getty Images integration
- Limited advanced editing options
- AI errors need manual correction
- Requires stable internet
Pictory
Pricing plans
Plan
Cost
Starter
$19
Professional
$39
Teams
$99
Pictory
Reviews
Katisha Burt
I was able to navigate throughout the platform fairly easily. I loved the process, but the only thing I didn't like was the watermark at the end of my videos...almost forces you to pay for a plan. Other than that I've already told others about Pictory.
Cromaidz Productions
The interface is easy to navigate but AI video in general has a long way to go. It generates very generic images but if you work with it you can make it work.
Carlo Maggitti
It could have a huge potential,but it is full of bugs,it is very slow,you can't work with it,even the simplest things don't work.
Descript
Pros & Cons
Pros
Cons
- Revolutionary text-based editing
- Overdub voice cloning, Studio Sound
- Good free plan
- Not ideal for traditional editors
- Resource-intensive
- Export quality concerns
Descript
Pricing plans
Plan
Cost
Free
$0
Creator
$12/mo
Business
$24/mo
Descript
Reviews
Tom
Disappointing AI Voice Generation and Poor Value for Money! [Note: This was the most positive review available - Descript has predominantly negative reviews]
Sally
The transcript accuracy is a step up from something I was using several years ago [Mixed review with significant issues noted]
Tanya Hopper
Worst video editing software. Descript has ruined a number of video projects for me and lost me money - lagging audio, glitchy play back and poor customer service.
Submagic is a better alternative
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Frequently asked questions
How does an AI clip maker work?
An AI clip maker scans long-form videos or podcasts using artificial intelligence to automatically identify the most engaging moments, then slices them into short clips with captions, animations, and transitions. It's a powerful way to repurpose content for platforms like TikTok and Instagram.
One thing to note is that an AI clip generator is not necessarily an AI video generator.
Can AI-generated videos be monetized on YouTube?
Yes, as long as your AI-generated videos follow YouTube's monetization guidelines and add original value—like commentary, visuals, or voiceovers—you can absolutely monetize them. AI tools help you create faster, but your creativity is still the magic ingredient.
How do I add a text-to-speech voiceover?
Most AI video editors have a text-to-speech option built in—just type your script, choose your AI voice, and click generate. It’s an easy way to add professional voiceovers to explainer videos, product demos, or tutorials without recording anything yourself.
How does text-to-video AI work?
Text-to-video AI turns written text prompts into fully edited video content—complete with visuals, animations, subtitles, and voiceovers. It automates video production so creators can go from script to video clips in minutes instead of hours.
How to switch the AI Avatar’s voice category?
Most AI avatar tools have voice categories based on tone or language—you just head to the voice settings and pick a different category (like professional, energetic, or friendly). It’s like casting the perfect voice actor, but instantly.
What are the top AI tools for generating video clips?
Top AI tools like Submagic, Pictory, and Descript make it incredibly easy to generate short clips from long-form content. They handle captions, visuals, templates, and even AI voiceovers—ideal for creators repurposing webinars, podcasts, or YouTube content into snackable, engaging videos for social media platforms.