Submagic is the best AI tool to create captivating short-form videos in seconds for teams and businesses.

Submagic
Submagic is the best AI video editor. Add viral captions in 100+ language to any video and create viral shorts, in minutes.
About
Submagic
Submagic is the fastest, most intuitive way to turn your videos into scroll-stopping content. Whether you’re a solo creator, coach, or agency cranking out client reels, Submagic saves you hours every week with tools that just get it.
Want to add 🔥 captions that match your brand? Done in 3 clicks. Need to trim clips, add b-roll, throw in background music, sprinkle in sound effects, and still make it feel effortless? That’s not a wishlist—that’s Tuesday with Submagic. But we’re not just about features—we’re about freedom. Submagic was built by creators, for creators. Everything’s designed to get you from “meh” to “viral” without the editing headache. You don’t need a film degree or a post-production team. You just need a story to tell—and we’ll help you make it look amazing.

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Submagic
Pictory
Pictory.ai is an AI tool that turns scripts or long videos into short, branded clips—perfect for content repurposing.
About
Pictory
Pictory.ai turns your written content into video—no camera required. Drop in a blog post, script, or long-form video and it builds a complete piece using AI voiceovers, stock footage, captions, and smart scene editing. It’s built for marketers, bloggers, and business owners who need video content but don’t want to be on camera. It’s a solid solve for the “I have words but no footage” problem.
That automation comes with a trade-off: generic stock visuals and flat narration can creep in if you don’t step in and personalize. The AI’s stock selection might miss your brand tone, and the voiceovers can feel a little robotic. For best results, you’ll want to customize with your own visuals or sprinkle in branded b-roll. If you're after scale, Pictory delivers. Just know it works best when you bring your own creative seasoning to the mix.

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PictorySubmagic
Pros & Cons
Pros
Cons
- Lightning-fast editing with captions, music, b-roll, and zooms in one click
- AI finds your best moments and turns them into viral-ready clips
- Beginner-friendly, no editing experience needed
- Not built for advanced multi-layer or cinematic edits
- Works best with talking-head or voice-driven content
- Browser-based only—no desktop or mobile app
Submagic
Pricing plans
Plan
Cost
Submagic
Reviews
It's simple to use, the customer service is great. And it makes my life easier.
The many options to create unique fonts based on well known content creators is awesome. The support chat is very reactive and always helpful.
I love how easy it is to add fun transcripts to my videos with Submagic. Without hesitation, I would refer Submagic to other creators looking to make their videos go viral.
Pictory
Pros & Cons
Pros
Cons
- Creates videos from text/URLs easily
- AI automation for visuals, voiceovers, subtitles
- Getty Images integration
- Limited advanced editing options
- AI errors need manual correction
- Requires stable internet
Pictory
Pricing plans
Plan
Cost
Pictory
Reviews
I was able to navigate throughout the platform fairly easily. I loved the process, but the only thing I didn't like was the watermark at the end of my videos...almost forces you to pay for a plan. Other than that I've already told others about Pictory.
The interface is easy to navigate but AI video in general has a long way to go. It generates very generic images but if you work with it you can make it work.
It could have a huge potential,but it is full of bugs,it is very slow,you can't work with it,even the simplest things don't work.
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Frequently asked questions
How does an AI clip maker work?
An AI clip maker scans long-form videos or podcasts using artificial intelligence to automatically identify the most engaging moments, then slices them into short clips with captions, animations, and transitions. It's a powerful way to repurpose content for platforms like TikTok and Instagram.
One thing to note is that an AI clip generator is not necessarily an AI video generator.
Can AI-generated videos be monetized on YouTube?
Yes, as long as your AI-generated videos follow YouTube's monetization guidelines and add original value—like commentary, visuals, or voiceovers—you can absolutely monetize them. AI tools help you create faster, but your creativity is still the magic ingredient.
How do I add a text-to-speech voiceover?
Most AI video editors have a text-to-speech option built in—just type your script, choose your AI voice, and click generate. It’s an easy way to add professional voiceovers to explainer videos, product demos, or tutorials without recording anything yourself.
How does text-to-video AI work?
Text-to-video AI turns written text prompts into fully edited video content—complete with visuals, animations, subtitles, and voiceovers. It automates video production so creators can go from script to video clips in minutes instead of hours.
How to switch the AI Avatar’s voice category?
Most AI avatar tools have voice categories based on tone or language—you just head to the voice settings and pick a different category (like professional, energetic, or friendly). It’s like casting the perfect voice actor, but instantly.
What are the top AI tools for generating video clips?
Top AI tools like Submagic, Pictory, and Descript make it incredibly easy to generate short clips from long-form content. They handle captions, visuals, templates, and even AI voiceovers—ideal for creators repurposing webinars, podcasts, or YouTube content into snackable, engaging videos for social media platforms.