The short version. Submagic can automate your video editing process either with code or no code. If you want to skip the blog and play with the API. Try it here.
Prefer to read up first? My kinda person. Let’s go. I hope my writing educates and entertains.
Picture this: your camera roll is full, your desktop’s drowning in raw footage, and your brain is quietly melting from manually captioning every single video. If editing your videos feels like a full-time job with no benefits, yeah, we’ve been there.
Here’s what most creators and video content marketers are dealing with when editing videos for Reels, TikTok, Shorts, YouTube, LinkedIn, etc.:
The not-so-glamorous video creation checklist:
- Clean, readable captions (even Premiere tutorials can’t save you)
- Juicy b-rolls to keep it engaging
- Background music that slaps but doesn’t slap a copyright strike
- Slick zoom effects and transitions
- Chop up long videos into snackable clips
- Write optimized titles, descriptions, and hashtags
- Manually upload everything one by one to every platform
That’s 15+ steps for every single video. And that’s assuming your video doesn’t need tweaks or multiple formats.
Now imagine this: What if all of that just… happened?
Let AI tools be your automatic video editor
If I told you your entire video editing process could be fully automated, would you go for it?
Because right now, with the right tools it absolutely can. You don’t need a full-time editor. Or a full-time week. All you need is a smart workflow. And the pricing for a high-quality AI video editor is well worth the investment - not that it is super expensive.
And yes, you can do it with or without code.
No-code? No problem.
If you’re a creator, coach, or agency and don’t want to touch code, here’s how you can automate your entire video editing workflow.
Connect Submagic to the tools you use
You drop a raw video into a Google Drive folder. Submagic picks it up, edits it, and drops the finished clips into another folder. Like magic, but actually AI-powered.
Here’s what happens behind the scenes (without you lifting a finger):
All without needing to open Premiere Pro, After Effects, or cry over rendering errors.
Want more automation sauce? Of course you do. This is an automation buffet.
Use Zapier, Make, or n8n to take it further
With no-code tools like Zapier, Make, or n8n, you can automate uploads to Google Drive, schedule posts, trigger Slack notifications, and more.
Here’s what my workflow looks like:
- Zoom call recording drops into a Google Drive folder
- Submagic edits it automatically (captions, cuts, music, etc.)
- Final videos appear in a “ready to post” folder
- Zapier auto-uploads to my YouTube Shorts queue
- Slack pings me: “Hey, your clips are ready”
It’s basically plug-and-play video generation at this point. Is it even video editing any more? Should your title be video editor? You are more like orchestrating a master plan and watching everything unfold. Perfectly.
Prefer code? There’s an API for that.
If you’ve got a dev team (or are the dev), you can use the Submagic API to build full video production pipelines.
You control the formats, the templates, the logic. Maybe you want to generate clips based on a blog post, or turn podcast episodes into Instagram Reels at scale.
Anything you can do through the app, you can do with code. Think:
- Uploading raw files via API
- Programmatically applying subtitle styles, zooms, b-rolls
- Returning fully edited, watermark-free, formatted video clips
- Use a language of your choice. With web hooks, there’s no waiting around. Get notified of every task and you direct it from there.
“But can I trust the captions?”
Great, and valid question. Submagic, boasts a 98% accuracy. English, as with every other language is tricky. There are nuances, brand words, names and a host of other things that just might not be captured correctly.
Submagic’s auto subtitle generator is scary accurate (and more precise than Descript or CapCut in my tests). But if you’re in a niche with specific jargon or heavy accents, it’s smart to give it a quick once-over.
Here’s my optimistic view: Even if AI gets you 95% of the way, you’ve just saved 95% of your editing time. I’d choose QA-ing a video and fixing a few things over doing the entire AI video editing thing myself.
One day - maybe Submagic will pioneer it, you’d be able to trust the AI 100%.
Other tools worth checking out
Submagic handles most of my workflow and it more than "does the job". But if you’re hunting for more tools in the automated video editing space, here’s what else is out there:
Plainly
Plainly is built for high-volume personalization. You set up a video template once, like a welcome message or product demo, and then Plainly customizes it for hundreds or thousands of recipients using data from a spreadsheet or CRM.
If you’re in sales, real estate, or e-commerce and want to add that “Hey [First Name]” touch to your videos, Plainly automates the entire thing.
Creatomate
Creatomate is ideal if you're a developer looking to build automated video generation into your app or internal tools. You can design templates visually, then fill them in dynamically using code.
Think: templated social media videos, dynamic ads, or onboarding videos that pull in custom user data. If Submagic is your auto-editor, Creatomate is your template engine.
Kapwing
If your editing pain point is long awkward silences (hello, podcasters), Kapwing’s Smart Cut trims the fluff. It automatically removes pauses, making your delivery tighter and more watchable.
It's great for YouTube interviews, webinars, and anyone editing spoken content where pacing matters.
Shotstack
Shotstack is a headless video editing API designed for developers who want total control. You feed in JSON, and Shotstack renders your video with transitions, text, audio, and more.
It’s not beginner-friendly, but if you’re building a product that requires custom video rendering at scale, Shotstack gives you the power to do just that.
But most of these tools do one thing really well. Submagic’s the only one I’ve found that wraps captions, music, transitions, b-roll, zoom, clips, titles, and descriptions into a single, streamlined video editing software.
Quick recap and take-aways.
Video editing is important, yes. But it shouldn’t be the thing holding back your content creation. You should be focused on the message. The hook. The delivery.
Let AI be your second editor. Or your only one.
Submagic is the automatic video editing tool I wish existed when I was juggling multiple YouTube channels and trying to repurpose podcast content for TikTok.
So whether you’re using code or no-code, a video editor or a Zapier wizard, automating your video editing process will save you hours, boost your workflow, and actually make content creation fun again.
And that’s the goal, right?
If you remember nothing else, commit these 4 bullet points to memory.
- Submagic automates captions, clips, b-roll, music, zoom, titles, and more
- No-code users can hook up Google Drive, Zapier, and be done
- Code-first users can use the API to build custom editing workflows
- Either way, you’ll save hours, ditch Adobe, and keep your focus on growth
Here’s your starter link to no-code integrations.
And if you’re a dev, the API docs are here.
Automate it. Forget it. Focus on making videos that move people.
